facebook_topic_email

As many of you know, we recently partnered with Facebook to bring Facebook topic data to marketers. Marketers will get a deeper understanding into the topics people are engaging in on Facebook, helping them create better content, ads and marketing campaigns. With this exciting news, we know many of you have questions regarding Facebook topic data. How does PYLON for Facebook Topic Data work? What advantages can topic data create for my company? We have…

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the-gap

The news of Twitter’s termination of our data licensing contract will mean disruption for hundreds of companies. For most businesses, this will not just be a case of switching from one supplier to another, over 80% of our customers leverage capabilities that do not exist in Gnip. This blog post is for those of you who wish to continue using Twitter data. It highlights the main differences that need to be taken into consideration when…

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failwhale

UPDATE, SATURDAY, APRIL 11, 2:10PM PST Our first and foremost concern upon receiving the news from Twitter about suspending our months-long negotiations and no further interest in being involved in PYLON, our new privacy-first technology, was to inform our customers and explain the situation. However, based on your feedback and what we’ve been reading in the press, I believe that more explanation is needed. Thank you for all the words of support, but in case…

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Businessman with bag over head working on computer

Part of the difficulty and sensitivity of working with Human Data is protecting the privacy of the individuals that data represents. The most important principle to remember is that if you do not need to be processing personally identifiable information (PII), then don’t. When the nature of the analysis does require you to work with this type of data, it needs to be anonymized. In this piece, I will take a look at some techniques…

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iStock_000008141839Medium

How do you get a complete picture of the trends that should shape your future strategy? Insight into upcoming business opportunities and threats? The events your customers care about? Social data intelligence can answer many of these questions—but it’s often only part of the picture. To get a fuller picture you want to see how a topic is being covered in the published media. That’s where the news data supplied by LexisNexis comes in. This titan of global business information…

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iStock_000022043496Medium

It’s a brave person who thinks they have nothing to learn from the Muppets. Today’s lesson comes from that Sesame Street stalwart Cookie Monster. When he first discovered cookies his mantra was “Me want cookie! Me eat cookie! Om nom nom nom”, but as time passed Mr. Monster changed his stance and now sees cookies as a “sometime snack”. Marketers are on a similar trajectory to the furry blue character, if a little behind. Web…

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idc_book_cover

The United Nations’ Global Pulse initiative is partnering with DataSift to analyze worldwide opinions on vaccinations, poverty and other humanitarian topics. Here’s how they do it. Do Kenyans tweet more about education or healthcare? Do people in Venezuela complain about government corruption, or talk more about the need for affordable food? These are just some of the questions The United Nations’ Global Pulse initiative is trying to answer with DataSift. The results are being fed into an ongoing process to identify…

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Computer security sign

The privacy environment is heating up. Its theme in 2015 could simply be “watch this space,” but I’ll flesh that out a little more. I see three areas that could well affect your data programs into the new year and beyond: New default settings on consumer oriented devices. In the past, security has not been the default for consumer devices. Encryption was turned off. SSL was an option you could enable, but it was not required. Passwords were not enabled right out of…

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five_pylon_blog (1)

If you saw my earlier blog posts on PYLON for Facebook Topic Data you will know how PYLON works and what you can do with it. But what is it that you get with topic data that makes it so valuable to brands and marketers? Essentially there are five key capabilities that are available in PYLON that make topic data unique in the marketing industry. Here I will explain what each of these are and provide some sample CSDL code…

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Wordpress

WordPress is the perfect place to pitch your online tent. In fact, this online publishing platform now powers 23% of the entire Internet. It’s a big claim backed by big stats: more than 409 million people view more than 15.5 billion pages each month, and WordPress users publish about 41.7 million new posts and leave 60.5 million new comments each month. One thing’s for certain: organizations can’t afford to ignore WordPress as part of their social data strategy. Here’s the…

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