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We recently announced our partnership with Facebook, which enables marketers to see what audiences are saying about events, brands, subjects and activities while keeping personal information private. To help marketers understand this new offering and how it can be used to significantly improve the relevance of their campaigns and messaging, DataSift headed to the Cannes Lions Festival for the first time. And so I found myself “working” on the French Riviera last week, drinking champagne…

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The social data marketplace is rapidly shifting. While organizations have long recognized the value of social data, companies are now waking up to the fact that data’s real worth lies in being able to answer business questions and gain actionable intelligence from it. What is the point of having huge lakes of data if you can’t make sense of all the information available and discover the gems needed to drive innovation and increase productivity in…

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Did you know that DataSift lets you work with many data sources using the same API? How about the fact that CSDL lets you write one line of code that targets all of your sources at once? These are just some of the things developers tell us why they love working with DataSift. We decided to highlight examples like these in a recent webinar with our Product Manager of Developer Relations, Brad Hubbard. We call…

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Thanks to everyone who made it along to our first developer meetup on Friday in London – it was brilliant to see so many people there and to get to chat to you all. For those who missed our announcement, we’ve recently kicked-off running meetups for developers to help them get the most from our platform. We have meetups coming up soon in San Francisco and New York, it would be great to see your…

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The fox is in the henhouse. Those old fashioned ways of innovating new ideas, monitoring what your competitors are up to, and conducting market research are changing fast. Pulling together expensive and time-consuming focus group panels to blue sky new product ideas, investing in mountains and months of desk research, and employing teams to watch over competitors are all being overtaken by new ways to innovate. The fox in this case is technology that enables you to capture, analyze and…

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Building a strong developer community is vital to the ongoing success of DataSift. Building a close relationship with our developers helps steer our product roadmap and features to help customers get the most from our platform. We’re keen to continue building our developer community and are excited to announce our first developer meetups taking place in London and San Francisco. DataSift Developer Meetups will provide the opportunity for… Helping developers learn our products in depth…

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Privacy, when it comes to Big Data, is a two way street. We must first promise to treat data carefully and protect it, but we also must plan to act when privacy is threatened or compromised. Both strategies are important. Here are some thoughts on tactics on each side of the ball. Offense Part of protecting data privacy is not being reactive. Treating data well in the first place goes a long way toward protecting…

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If a business wants to be successful, one of the key elements it needs to consider is data privacy. Data privacy is becoming increasingly important to users, meaning it’s imperative businesses start implementing privacy practices. In this blog I will take a look at why a privacy-first approach is good for businesses. Data privacy is also known as information privacy. Information privacy is the privacy of personal information and usually related to personal data stored on computer…

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I had no problem finding James, but my heart goes out to any Derek or Daphne who didn’t make the cut. I’m referring to “shareacoke.com”, the social media craze that saw the iconic “Coca-Cola” script logo being removed from bottles and replaced with popular first names.  Fans could send personalized “virtual bottles” and share them with friends via social channels using the #ShareaCoke hashtag. According to The Wall Street Journal, Coke’s sales rose 2.5% in…

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It can sometimes feel like chief data officers are being pulled in about ninety different directions, mainly because data is something that is so valuable as a business asset. You will get requests often from a variety of different departments within your organization and it can be tempting to try to service them all, but these requests deserve a thorough vetting—each and every one of them. Why? Because the data you keep represents people. These…

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