vedo_intent_webinar

Last week, we held a webinar where we introduced VEDO Intent, a new technology that simplifies machine learning and makes it accessible to anyone. With the 2.1 billion people globally on social networks, there is a high potential to provide deep insights that can help drive your business. But how can you extract and analyze data that is relevant and remove the data that is unwanted? But most importantly, how can you do this in…

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Screen Shot 2015-07-28 at 4.33.35 PM

Last Wednesday, DataSift hosted the third edition of the DS Forward party at The Standard Highline + Terrace in New York City. It was an exciting night as DataSift’s Chief Product Officer, Tim Barker made some exciting company announcements. One of our big announcements is that Facebook topic data is now available to marketers and agencies. This included the announcement of our 16 partner companies, many of which were in the room! Our other big…

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2015-07-23

Last week while in New York, DataSift announced some great new products including: VEDO Intent (active machine learning for categorization and classification) and our new PYLON Partner Portal. While we were out there we also held our first dev|datasift event in New York, a lunch and learn for folks interested in Facebook topic data, machine learning, or social data – and we packed the house! If you missed it, much of the content we discussed it…

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social_tech_blog_3

When the DataSift team launched Facebook topic data and announced our partnership with Facebook, there was a lot of excitement from our partners, customers and especially from the marketers and agencies who can take action based on how people are sharing and engaging with their brand on Facebook. For the past four months, we have been working closely with a number of partners to integrate Facebook topic data into the social applications and dashboards that marketers use every day…

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social_tech_blog_2

Today, we’re excited to announce the launch of DataSift’s partner portal to help marketers worldwide gain valuable insights from Facebook topic data. The portal will now provide  companies interested in Facebook topic data with a streamlined resource to research and contact a partner best suited to their needs. Through our partners, marketers and agencies can take advantage of anonymous and aggregated content data about events, brand names and other subjects that people are sharing on…

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don_draper_1

A few weeks ago, I was lucky enough to be asked to present at the Cannes Lion Innovation Festival. As the event brings together agencies, start-ups, data analysts, brands and people from across the creative industry, it seemed the ideal forum to present how social data analysis is transforming brand marketing and creative briefs globally. We all know the Don Draper style of agency executives and marketers. They come up with the big creative ideas…

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Creative network concept. Human hand with a bulb surrounded by media icons

Big data is here and offers a big opportunity for marketers. Ignore it and you make a big mistake. In the first of a series of articles, I will explain what Big Data is all about and how CMOs can take advantage of the burgeoning social analytics opportunity it presents. There’s an old maxim that data is like oil: it’s not much use to anyone until it is processed and refined. Data is gushing out of almost every part…

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vedo_intent_blog_2

Today, we’re launching VEDO Intent, a new technology that significantly simplifies machine learning, helping developers to place it into the hands of people across the business. For the first time, organizations will be able to harness the full potential of social data and take action based on the intent of their audiences thanks to our advanced machine learning capabilities that surface intent at scale. Currently, social media is vital for marketing and customer service, but…

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bradtalking

A special thank you to everyone who made it out, and to the DataSift team members who came to support our first SF dev|datasift meetup! For those that missed it, this week we had our first San Francisco meetup, at the awesome Intersection for the Arts. Our next meetup will be in New York on June 23, and we hope some of you can make it! So what’d you miss? We had tasty food, (grilled…

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odp_twitter

After August 13th DataSift will no longer be licensing data from Twitter, but we will be processing it – and processing data is what we do best! Today we are pleased to announce the availability of the DataSift Connector, a new open source product that enables DataSift to connect to a wide variety of data sources. The release of the DataSift Connector means that you can now make full use of Open Data Processing for…

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