Failure Road Sign with Dramatic Blue Sky.

Many of the people I socialised with on the London startup scene at that time are now back doing regular jobs. Their businesses didn’t turn out as planned and so they headed back to the comparative security of working for somebody else. Now DataSift has offices in New York and San Francisco, I get to socialise with US entrepreneurs and the contrast with the UK is stark. In the US, I regularly meet serial entrepreneurs…

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Blue document binder with quality word place on graphs, charts and business evaluation reports. concept for management plan

In this era of big – no, Big – Data, we find ourselves surrounded by all sorts of data in all sorts of shapes and sizes. But as the old adage goes, quantity is not necessarily indicative of quality, and if the point of your Big Data program is to tease out insights and drive decisions based on hard data and analytics, it is important to pay attention to the quality of data that you…

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HiRes

Almost a year ago now the people of Scotland were deciding whether to become independent from the UK. At the same time, the Bank of England (the UK’s central bank) were trying to determine whether a “yes” vote would trigger a run on Scottish banks. They decided to try and do this by analyzing social data from DataSift. You can read all about their methods, findings and recommendations on using social data for predicting real…

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Perpetual motion with light bulbs. Idea concept on gray background

The ability to understand human-generated data can benefit a business in many different ways.  But it’s not an easy endeavor when you consider the billions of human interactions on social media. Social media analytics has found a way. And despite a popular belief, it isn’t just applicable in marketing. Gaining insights from social data can improve processes in staffing, supply chain management, product launch monitoring, threat detection and so much more. The key to finding…

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evolving_pylon

Last week, DataSift released PYLON 1.5, our third package of enhancements since announcing the PYLON platform for Facebook topic data. The theme of the 1.5 release is incorporating ease-of-use feedback from our early PYLON customers. All of the features in 1.5 were requested by customers when they began to trial PYLON for Facebook Topic Data in May. We prioritized their feedback and turned around a quick release to make PYLON even easier to use. Small…

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Creativity

They are hiding in there somewhere. Those tantalizing threads of information about your customers that enable you to understand why they think your service is superior to a competitor, the thought process they move through to buy your product or service, or the new innovations they’d like to see in your products. Those threads aren’t easy to find though. They are buried in a blanket of social commentary, blogs, emails, customer relationship management systems and…

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odp_twitter

August 13th, 2015. The day that Twitter cut offs its firehose for DataSift. But just because we no longer have access to Twitter firehose, it doesn’t mean that you can’t process your Twitter data using our platform. Enter Open Data Processing (ODP) for Twitter. A nifty piece of technology that allows you to process your Twitter data in the DataSift platform and get more value from your Tweets through – otherwise not available – advanced DataSift…

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Cropped shot of a group of young coworkers working in a dimly-lit office.All screen content is designed by us and not copyrighted by others, and upon purchase a user license is granted to the purchaser. A property release can be obtained if needed.

The popular (mis) perception of programmers is that they spend all of their time in darkened rooms, working with millions of lines of code, and perhaps aren’t always blessed with great people skills. Yes, I come from a programming background, so I may be a little biased, but that’s plainly nonsense. Not only are programmers capable of amazing things, creating the building blocks of modern life and business, but they are also comprised of a…

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customer_satisfaction_blog

Well, they didn’t see that one coming, did they? Hundreds of millions of dollars poured into developing and testing the Apple Watch, only for Apple to overlook one tiny but very important detail. If you’ve got your partner’s name, your favorite football team or just about any other type of tattoo inked into your skin, it’s time to call time on your Apple Watch. Owners have found that their inked skin confuses the sensors on the underside of the device….

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rev_your_engines_blog

Last week we held a webinar where Jason Rose, DataSift’s SVP Marketing, introduced Facebook topic data to marketers and agencies. Marketers will now be able to take action based on topic data that is anonymous and aggregated insights about specific activities events, brand names, and other subjects that people are sharing on Facebook. There are now 55 countries represented in Facebook topic data and marketers can gain access to it by contacting one of our…

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