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Data privacy has been a concern for many years now, even before social networking became the topic du jour in the mid 2000s. It seems that the public interest in protecting personal information online has evolved at a roughly equal yet laggard pace behind the general development of the World Wide Web and Web services and the general penetration of solid, always on Internet access into households both within the United States and worldwide. If…

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e_book_template

In the next three to five years, the brands that emerge as winners in every market and category will be the ones that best harness the data that consumers generate – Human Data. Human Data is everywhere. Thoughts and feelings and opinions expressed in news articles, via social media, within company documents and on blogs, among many other places. Collectively, it’s Big Data. Really Big Data. And hidden within it are gems of information that…

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User privacy

On some level, we all choose to share our information with others. Whether it is providing our address to a vendor in order to receive a shipment of goods, or signing up for an electronic newsletter to stay abreast of a particular company’s newest offerings, we all understand there is an economy of information out there. The emergence of Big Data and Human Data, however, have catapulted to the forefront of many peoples’ minds the…

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Influence - business concept, sales techniques and marketing ser

Do you know who’s influencing your customers and prospects? Beyond company marketing efforts and media articles, where are people getting information about your products and services? When it comes to identifying and engaging influencers, social media has changed everything. Bucking tradition, it makes it possible for unlikely individuals to become recognized authorities, develop a large audience and directly influence buying decisions abased on their advice and opinions. Let’s take a closer look at what makes…

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taming_human_data

This is the age of data, and to win in your market you must master all the Human Data generated by your customers and prospects, including social data. Considering the non-stop tweets, posts, comments, shares, likes, links and hashtags, it’s easy to become overwhelmed at the thought of this big, messy, unstructured stream of data. Yes, it’s complicated, but Human Data is rich with information from your customers and prospects. By applying business analytics to…

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DataSift is coming to the Big Data conference near you. If you’re based in California, that is. From February 18 – 20, 2015, we will be taking residence at Strata + Hadoop World in San Jose, CA, booth #515. Strata + Hadoop World is one of the biggest, if not the biggest, Big Data conference in exhibition in North America. And no data is bigger and faster than social data and Human Data. At Strata,…

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privacy

It is only natural: the idea of collecting vast amounts of data generated by humans, storing it, and running countless analytics against it is going to be a concern to privacy enthusiasts who would rather computers and services not know more them than they like. How are privacy initiatives affecting big data programs? Do Not Track First, let’s talk about do not track. Do not track bills itself as the “universal web tracking opt out,”…

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Surfing the www

In the second and final part of his blog, we explore how DataSift and Bitly together enable you to see what social content really gets clicks. There’s more to that humble Bitly link than meets the eye. But only if you know where to look. To understand what social content really gets clicks from the URL shortening service, you need a Human Data platform, such as DataSift. Bitly and DataSift integration enables you to look…

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Links

In the first of a two-part blog, we explain how the Bitly URL shortening service combined with the DataSift Human Data platform gives you unprecedented insight into the social content that’s driving engagement. Red Bull has ‘Win.gs’, while Pepsi has ‘Pep.si’. This is Bitly in action—a URL shortening service that helps organizations optimize their marketing tactics to drive engagement. What began back in 2008 as a vision to shrink links has since grown into a…

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By Gender and Age

Your answer to the above question will most likely contain the word “keywords” somewhere, and as you are saying it, you realize that keywords are just about the only levers you can operate at the base level when you define datasets in today’s social data environment. Whether you use search engines, social listening tools or go straight to the source via DataSift’s platform, you will most likely — at some point — be thinking about…

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