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Privacy, when it comes to Big Data, is a two way street. We must first promise to treat data carefully and protect it, but we also must plan to act when privacy is threatened or compromised. Both strategies are important. Here are some thoughts on tactics on each side of the ball. Offense Part of protecting data privacy is not being reactive. Treating data well in the first place goes a long way toward protecting…

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If a business wants to be successful, one of the key elements it needs to consider is data privacy. Data privacy is becoming increasingly important to users, meaning it’s imperative businesses start implementing privacy practices. In this blog I will take a look at why a privacy-first approach is good for businesses. Data privacy is also known as information privacy. Information privacy is the privacy of personal information and usually related to personal data stored on computer…

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I had no problem finding James, but my heart goes out to any Derek or Daphne who didn’t make the cut. I’m referring to “shareacoke.com”, the social media craze that saw the iconic “Coca-Cola” script logo being removed from bottles and replaced with popular first names.  Fans could send personalized “virtual bottles” and share them with friends via social channels using the #ShareaCoke hashtag. According to The Wall Street Journal, Coke’s sales rose 2.5% in…

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It can sometimes feel like chief data officers are being pulled in about ninety different directions, mainly because data is something that is so valuable as a business asset. You will get requests often from a variety of different departments within your organization and it can be tempting to try to service them all, but these requests deserve a thorough vetting—each and every one of them. Why? Because the data you keep represents people. These…

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According to a statement from the European Commission VP Andrus Ansip and commissioner Vera Jourová, the EU’s long-awaited data protection reform is set to be unveiled at the end of this year. However, it seems that awareness of GDPR and what it means for businesses is still lacking. According to survey of European IT professionals, carried out by Ipswitch, more than half of respondents (52 percent) stated that they’re not ready for GDPR and more…

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Sony experienced it when hackers intercepted confidential emails from their executive team. Banks suffer it any time their ATM systems go down. And it’s happening right now to Protein World with the #eachbodysready backlash against their posters on London’s underground network. What is it? Brand health coming under fire on social media. It’s not all bad news though. Social media can have a positive impact on brand health, being used to increase organizations’ increase share…

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Last week, we held a webinar that gave attendees a first look at Facebook topic data. This webinar was filled with insights from guest speakers Lu’chen Foster of Facebook and Tim Barker of DataSift. Topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects people are sharing on Facebook. With the 2+ million active advertisers on Facebook, the insights gained from aggregated and anonymous Facebook topic data can…

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DataSift is “cool” in so many ways – we have a fantastic team of people, an incredible product and work with an amazing ecosystem of data partners and customers. The good news is, we’re not the only ones who think that DataSift is cool. Today, it gives me great pleasure to announce that DataSift has been named a “Cool Vendor” in Gartner Research’s Cool Vendors in Content and Social Analytics, 2015  report. The report states,…

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Tomorrow the UK goes to the polls to decide which parties will form the government for the next five years. The BBC is not alone in calling this the “first social media election”. Which may seem odd as many gave that tag to the 2010 general election as well. When you look back at 2010 though, the impact of social media – both the efforts of the parties and the comment from the electorate –…

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Josh Camire, co-founder of Ekho, explores how DataSift’s VEDO FOCUS is helping the marketing and data analytics firm achieve significantly higher engagement on behalf of its clients. DataSift puts Ekho’s marketing and data analytics into focus. Quite literally in fact. Here at Ekho, we recently deployed DataSift’s VEDO FOCUS text classification engine to filter and analyze social data streams based on specific topics, concepts or industries. And what a difference it makes. Ekho was the very first customer for DataSift…

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