We’d like to congratulate Twitter and GNIP on taking their relationship to the next level, to help Twitter serve the exploding demand for public social data to fuel decision making. This acquisition validates the power of social data within brands and businesses. We’re excited to see this market continue to grow, and work in partnership with Twitter through this next-phase of growth. As a long-time Twitter re-syndication partner serving 1,000+ customers in 40+ countries, our…

continue reading »

How many of us identify with this scenario? Your social marketing team is monitoring your brand, a handful of your competitors, and a few product and industry keywords. The goal: use this information to make informed decisions and take action. But how quickly are you able to get the resulting data to the product management team? Are you able to track long-term feedback? Route to the appropriate team based on product feature or component? Can…

continue reading »

What is a Data Scientist, exactly? We’ve seen the term everywhere recently.  The Harvard Business Review named Data Scientist “The Sexiest Job of the 21st Century” Another article claimed “Data Science Is Dead” And although attribution is a little murky, we’ve all seen the quote going around Twitter that “A data scientist is a statistician who lives in San Francisco” The title seems to be the trendiest buzzword since big data—implying a mythical hero standing…

continue reading »

What’s the secret to the success of your company, IQ or EQ? Shorthand for “Emotional Intelligence”, EQ is defined by self-awareness, self-regulation, motivation, empathy, and social skill. The idea of EQ was first applied to business in an article written for The Harvard Business Review in 1998. Daniel Goleman studied nearly 200 successful, international companies and found that while traditional traits related to leadership (intelligence, toughness, vision, etc.) are indeed important components of success, EQ…

continue reading »

Social data revolutionizes our understanding and relationship with current and potential customers. From ads fueled by contextually relevant content to a new era of customer service and influencer marketing powered by media, it’s clear.  The new business landscape for any industry is social, mobile, and real-time. But what if you could harness the insights locked within the employee conversations your employees are having on an enterprise social network? You can uncover opportunities for driving collaboration,…

continue reading »

The literati of yore met in the salons of France, but from March 7-11, Austin’s SXSW was once again a new-world epicenter of cultural and intellectual zeitgeist. This year’s gathering was brought to you by the letter B, for brain trust, BBQ and ball (we had one!) DataSift co-sponsored several shindigs this year, from summits and panels to networking events. A recurring theme was a move towards better understanding customers in order to engage on…

continue reading »

The place to be next week? SXSW Interactive of course. While it has become fashionable to complain that the conference is too big, too crowded and just too much, the truth is that everyone in the social economy will descend on Austin this week to kick off the 21st SXSW conference. I am excited to join the team from DataSift to spend a few days talking digital and social—and eating BBQ. With a dynamic lineup of…

continue reading »
LexisNexis-logo

Getting a complete picture of all the information regarding opportunities and threats to your business has always been a continuing challenge. Understanding what’s going on in your market has meant researching the mountains of targeted sources such as Newswire content, Newspapers and Trade Journals. Increasingly social data is providing the response data to events and issues that are sometimes hours or even days in advance of when these issues hit the formal published channels. These…

continue reading »
Web

“This is the greatest advertising opportunity since the invention of cereal.” – Don Draper Sometimes, when I am watching an old episode of ‘Mad Men’ on a long plane flight, I find myself wondering what Don Draper would think if he we was transported to 2014. What would he be most surprised about: No more martini lunches? No smoking in business meetings? I’m sure these would all be wild for him to see, but I…

continue reading »
datasift_moduals

“Try to serve a few customers that love the product, rather than the many that just like it.” Airbnb’s founders got this advice very early on in the company’s history. Co-founder/CTO Nate Blecharczyk then shared it at a Y Combinator start-up event last year. Even though it was given to a company just starting out, the guidance applies to all companies, no matter the size. And yet we all struggle to better understand our most…

continue reading »