Today’s agencies need data – it’s vital to innovation and success. But they need to make data-driven decisions and access answers rather than sift through huge pools of data and vanity metrics. So, how many agencies do you know with an army of data scientists on hand, surfacing the actionable insights needed to inform marketing strategies, media plans and campaigns? I bet very few – if any. That’s why today we’re launching our Media Strategies…

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As every marketer and agency knows, brands are incredibly valuable. Products and services may come and go, but your brand remains a symbol of your company’s values and credibility. In today’s fast-paced, digital world, timely and accurate brand monitoring is the Holy Grail for any organization. How do you surface all of the conversations happening around your brand on social platforms, what kind of content associated with your brand is being shared and who exactly…

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We’re all aware of the fact “content is king” and we’re now in an age where anyone with an internet connection can create and publish content across video platforms, blogs, news sites, and social networks. However, there’s a limited amount of content that people are able to consume and brands, their competitors, individuals and new sites are now all vying for a few seconds of people’s attention. So how do you make sure you get…

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Turning the vast amount of unstructured data available on LinkedIn into privacy-first actionable insights for marketers can be a daunting task. That’s why today we’re launching Concepts for PYLON for LinkedIn Engagement Insights to help to surface what’s driving engagement and what’s grasping the attention of their audiences on LinkedIn’s platform, and get to the valuable insights faster. PYLON for LinkedIn Engagement Insights processes vast amounts of LinkedIn data. As it sifts through all of…

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LinkedIn Engagement Insights Does. Today’s marketers are driven by data and identifying their target audiences and exactly what matters to them is vital to campaign – and ultimately overall business – success. However, data volumes continue to grow and it’s becoming increasingly difficult for marketers to analyze and interpret meaningful signals from the data noise. PYLON for LinkedIn Engagement Insights gives marketers a helping hand. The privacy-first analytics offering turns the vast amount of data…

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Last week, we held a webinar where we introduced PYLON for LinkedIn Engagement Insights. This privacy-first analytics offering equips marketers with an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With more than 467 million professional members worldwide, LinkedIn Engagement Insights allows you to make data-informed decisions based on the genuine needs and interests of your target audiences. The webinar showcased a series of…

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This week, we announced our partnership with LinkedIn and unveiled PYLON for LinkedIn Engagement Insights but how exactly will this new offering help you improve your campaigns? LinkedIn Engagement Insights offers you a privacy-first view into what 467 million professionals are reading, sharing, and saying about your products, industries, brands, and the environment around them on the world’s largest online B2B network. Marketers and agencies, such as Motley, Publicis Media, and WPP’s Mindshare are already using…

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As a partner to some of the world’s largest social networks, we’ve witnessed first hand the continued explosion in the volume, variety, and complexity of social data over the last few years. However, as volumes grow, we’ve seen that the ability for us mere mortals to analyse, interpret, and identify signals from data is becoming increasingly hard. It’s time for machines to lend a hand. Today, our latest collaboration highlights this major shift towards what…

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We’ve arrived at the sixth and final post in our series ‘getting the most from Facebook topic data’, and this time we’re going to look at how you can productize Facebook topic data to get the best results for your clients. PYLON comes with many out-of-the-box features, but products that enable self-service exploration of Facebook topic data can deliver rich new insights about audiences and the topics they engage with. The most successful products built…

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As our last post looked at how Facebook topic data allows analysts to go way beyond what social analytics had been able to achieve before, now it’s time to get tactical. We believe that Facebook topic data is genuinely transforming social media analytics, as well as overall marketing and advertising programs, delivering unparalleled insight into audiences and their preferences. So with that in mind, we want to help everyone that uses PYLON for Facebook Topic…

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