walls

Walled gardens are now back in the spotlight, with many advertisers raising concerns that non-public social platforms are  starting to dominate online advertising. With many privacy-concerned consumers now shifting their interactions to non-public networks, do walled gardens really present more challenges than benefits for advertisers? Walled gardens are on the rise. With consumers rightly concerned about their data privacy, they’re now less willing to share their opinions in a public forum and shifting their online…

continue reading »
most_data_blog

In our previous ‘getting more from Facebook topic data’ blog post, we looked specifically at Facebook, the non-public network with the most users and the richest insight available. To really fulfill the promise of PYLON as a privacy-first social analytics platform, a partnership with Facebook was of the highest importance. In this post we will explain why the partnership was so important, and focus on how Facebook topic data has far exceeded what social analytics…

continue reading »
hot_blog

Today, we’re delighted to have been named a “Hot Vendor” in Big Data and Predictive Applications, 2016, by research and advisory house Aragon Research. Each year, Aragon Research selects Hot Vendors across multiple markets who have interesting, cutting-edge products, services, technologies. The “Hot Vendor” report highlights the fact that DataSift enables real business value to be extracted from Big Data, which has always been central to our approach. We believe that data projects should have a…

continue reading »
most_data_blog

Last time in our ‘getting more from Facebook topic data’ blog series we focused on PYLON – DataSift’s social analytics platform for non-public networks. This is designed to give marketers in-depth insights from the data-rich non-public networks and is the first of its type in existence. When talking about non-public networks, there is one in particular that stands out above all others – we are of course, referring to Facebook. The sheer scale and quality…

continue reading »
most_data_blog

Our previous post in the ‘getting more from Facebook topic data’ series looked at how non-public networks can deliver greater volumes of data and much richer data than public networks. We also touched on the new mindset and tools required to extract the insight from non-public networks such as Facebook – enter PYLON. As a company we have a rich history in providing industry-leading analytics tools and with PYLON, we have created a whole new…

continue reading »
most_data_blog

Disruptive is an extremely overused word in technology, but there is no avoiding it here – Facebook is one of the most disruptive businesses ever to launch. Pause for a moment to consider just how impactful Facebook has been: it has changed the way we communicate; how we consume news; how we share photos; how we interact with brands; almost every facet of our lives has been altered by Facebook. It’s no surprise then to…

continue reading »
unnamed

You probably guessed right. The answer is a big NO! Facebook beats analyst expectation yet again! Facebook continued its momentum through the second quarter of the year by adding roughly 60 million users to boost its total monthly active users to 1.71 billion people on Facebook. If you are more interested in a day to day basis, there are now 1.13 billion people who are active on Facebook every day. The growth is not limited…

continue reading »
2016-06-22

The massive explosion of Human Data, or human-generated Big Data — from texts and images to audio and video spinning around in social media, Facebook, Amazon, blogs, and data from the Internet of Things — offers potentially valuable intelligence. But there is a dark side to this 360-degree big-data view. This post offers seven founding principles of consumer privacy businesses should consider. As data technologies advance, how can companies build trust into their analytics solutions to ensure they leverage consumer…

continue reading »
2016-06-13

Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. But social media data is just part of the equation. Zuzanna Pasierbinska-Wilson, VP of Marketing at DataSift, addresses several challenges that CMO’s face as they build their marketing strategies, from extracting customer insights from the expanding data universe  to the never-ending quest for ROI, and provides sound recommendations to…

continue reading »
2016-06-10

Enterprise brands should be thinking about their digital marketing strategy now more than ever. Consumers are too often overloaded with noise from marketers in the digital and physical worlds and even the best products won’t be able to find their niche audience without a targeted digital strategy. That’s why we’re excited about this year’s Big Boulder Conference on June 23rd and 24th in Boulder, CO, focused on covering the most relevant issues in the social…

continue reading »
Page 1 of 3512345...102030...Last »
Share This