Here at DataSift, we’re lucky to work with some amazing customers who are innovating in social to create the next-generation of social applications and platforms. NeedTagger is a great example of a company that is transforming what marketing means in the social-era. We caught up with Vernon Niven, CEO and founder of NeedTagger to learn more about his company and why intent marketing is taking marketing back to the basics by making social media “social”.

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