5 Social Data Stories You May Have Missed This Week

12th October 2012 0 Comments

Today, we’re rounding up some of the top Social Data stories on the Web that you might have missed. From the government, to politics to customer targeting, the potential for using Social Media to derive insights is seemingly endless!

  1. Clay Shirky: How the Internet will (one day) transform government (TED video)
    Clay Shirky’s work focuses on the rising usefulness of networks — using decentralized technologies such as peer-to-peer sharing, wireless, software for social creation, and open-source development. New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts and elsewhere, as an alternative to centralized and institutional structures, which he sees as self-limiting.
  2. ‘Signal’ And ‘Noise’: Prediction As Art And Science (NPR)
    “According to IBM, 90 percent of the data in the world was created within the last two years,” Silver tells Fresh Air‘s Dave Davies. “So one problem is what we call the signal-to-noise ratio — the amount of meaningful information relative to the overall amount information is declining. We’re not that much smarter than we used to be, even though we have much more information — and that means the real skill now is learning how to pick out the useful information from all this noise.
  3. LocalResponse Launches HIT, a New Way for Brands to Target Consumers Based on Past Social Media Behavior (AdWeek)
    [ed. note: Congratulations to DataSift customer LocalResponse on this exciting new application, powered by DataSift Historics data!]
    Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell banner to someone who just tweeted that they’re hungry, but valuable social signals aren’t only those communicated right now.For example, when Target rolls out its Black Friday ads, the retailer may want to target consumers who tweeted about visiting Walmart on Black Friday last year. Social ad firm LocalResponse is making that possible.
  4. Tech icons @jack, @biz, @bchesky come together to shake things up in SF with technology (SF.citi)
    “Let’s build a smarter San Francisco” The founders of Twitter. Airbnb and Jawbone have joined forces to put the city’s high tech innovation and reputation to work. Real time data for transportation, twitter reporting tool for the police, turning old phone booths into wifi hot spots and much more – are you seeing a trend here? Watch the video. Tell us what you think.
  5. Tour the new DataSift Query Builder (Vimeo)
    Our new Query Builder allows non-technical users to take full-advantage of the DataSift platform. Just follow 7 simple steps to build your stream filter and watch the data flow!

Do you have any other interesting posts you have come across this week? Comment and let the world know!

Written by Agustin Mingorance

Agustin Mingorance is our Marketing Manager. Connect with Agustin on LinkedIn