Social Media and Black Friday: How Consumers Shared Their Weekend Spending

Zuzanna Pasierbinska-Wilson

Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.

Although in-store shopping still reigns supreme, online shopping is playing a larger role in that spending. Many retailers drove traffic to online specials early on Thanksgiving day and continued to offer deep discounts throughout the weekend. This trend is reflected in the online traffic that DataSift’s Data Science team tracked over the weekend. According to their findings, there was a 32% increase in overall mentions of Black Friday/Cyber Monday deals compared to 2011.

For even deeper insights into where and how social-media savvy consumers spent over the weekend, check out our latest Infographic.

Zuzanna Pasierbinska-Wilson

Written by Zuzanna Pasierbinska-Wilson

Zuzanna is VP, Marketing & Communications at DataSift. You can follow her @fattypontoonski.