Social Media and Black Friday: How Consumers Shared Their Weekend Spending

Zuzanna Pasierbinska-Wilson

Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.

Although in-store shopping still reigns supreme, online shopping is playing a larger role in that spending. Many retailers drove traffic to online specials early on Thanksgiving day and continued to offer deep discounts throughout the weekend. This trend is reflected in the online traffic that DataSift’s Data Science team tracked over the weekend. According to their findings, there was a 32% increase in overall mentions of Black Friday/Cyber Monday deals compared to 2011.

For even deeper insights into where and how social-media savvy consumers spent over the weekend, check out our latest Infographic.

6 Responses to "Social Media and Black Friday: How Consumers Shared Their Weekend Spending"

  1. [...] to do a deep analysis of our data to see if our results were different.  We posted our summary Black Friday infographic here, and I’d like to provide a little more [...]

  2. [...] But DataSift’s post doesn’t actually argue with IBM’s numbers. It just presents other numbers that show lots of people talking about stores, and shopping. [...]

  3. Frank says:

    I saw the majority of walmart references relating to the walmart strikers not bargains

  4. [...] the massive flood of tweets, Facebook likes, and clicks that all of us at DataSift saw,” wrote Rob Bailey, chief executive of this U.K.-based social media data mining firm, [...]

  5. Megan Plisky says:

    Thanks for the article, there is some really valuable information here as far as selling points and strategies for stores. I really like the point made about why Twitter and tools driving impulse sales are declining in the world of ‘influencers’. Today’s consumer is much more focused on making an informed decision based on opinion and feedback from peers, and this is why brands should embrace social shopping as an integral part of the purchase funnel.

    Social shopping is evolving very rapidly, and many networks allow stores to integrate, either directly or indirectly. Sites like Moodyo are even developing analytic tools to allow retailers access to real-time metrics on their customers and potential customers

  6. […] réductions, à quelle heure ouvre tel ou tel magasin, qui a le plus de stock, etc. D’après Datasift, l’année dernière, 5 états à eux seuls recensaient 40% des conversations Twitter sur […]

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