5 Social Data Stories You May Have Missed This Week

Raquel Avers
14th December 2012 0 Comments

Today, were rounding up this week’s top social media stories from around the web. As the year comes to a close, the web has provided an abundance of data analysis of trends, news, and events that have shaped 2012. From the 2012 Summer Olympics, SOPA, Curiosity Rover, U.S Presidential Election and Superstorm Sandy, social media has captured and shared the global pulse of humanity.

1. A Comprehensive Look at the State of the Social Media Ecosystem in 2012 (Nielsen and McKinsey)

Social media and social networking are no longer in their infancy. social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them.  According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.  Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.

2.  Social Networking Popular Across Globe (Pew Research Center)

Social networking has spread around the world with remarkable speed. In countries such as Britain, the United States, Russia, the Czech Republic and Spain, about half of all adults now use Facebook and similar websites. These sites are also popular in many lower-income nations, where, once people have access to the internet, they tend to use it for social networking. In 19 of 21 countries, about three-in-ten or more of those polled use sites such as Facebook, including about half in Britain (52%), the U.S. (50%), Russia (50%), Spain (49%), and the Czech Republic (49%). Only in India (6%) and Pakistan (4%) is the percentage of adults who use social networking sites in single digits.

3. Internet May Soon Beat TV as Main Source of National News (GigaOM via Ofcom Study)

Internet users already rely more on the network than newspapers and magazines for their national news. Now the net is also on the verge of overtaking television, according to research. The internet also now leads for international news consumption in both Italy and Japan. But, for some, it is local news at which the internet seemingly excels — that is how most internet users in Germany, Italy and Spain get their local info. View the proportion of UK households using social networking sites.

4. 2012 Year on Twitter  (Twitter)

[Twitter]: Every day, we’re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views. In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean. Tweets from Mars. An extraordinary view from space of Superstorm Sandy. A quiet backstage momentwith a presidential candidate. All of these and millions of other such moments were ours to experience directly wherever we were, in the midst of work or play or travel. We’ve taken a look back at the Tweets of 2012 and use both data and editorial signals to showcase some of these moments and conversations around several themes.

5. Google Zeitgeist (Google)

Powered by 1.2 trillion queries across 55 countries and 146 languages, Google released their yearly Zeitgest displaying 2012′s top searches, trends, events, images, products, people, hashtags and more. Check out the interactive map here.

Do you have any interesting findings from 2012? Comment and share below!

Raquel Avers

Written by Raquel Avers

Raquel Avers is a Marketing Intern at DataSift. Connect with Raquel on Twitter