Businesses looking to access the growing Chinese market have a new tool to help them as DataSift announces access to Sina Weibo, the dominant social network in China. With more than 500M registered users, 100M messages posted daily and recent expansion beyond China to Singapore and Indonesia, Sina Weibo and DataSift offer a unique opportunity for business to understand the preferences, demographics and interests of one of the largest consumer markets on the planet. The…

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Today we are announcing VEDO – an extension of our core platform that brings programmable intelligence to the masses. Building upon our incredibly rich text pre-processing and parsing capabilities, we have added a whole new engine that allows customers to take advantage of advances in machine learning, statistical models, rich taxonomies and much more all through a simple and unified approach. As with the rest of our platform, we want to reduce the cost of developing this kind of functionality for our customers and let them focus on innovation and not on infrastructure.

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If you are consuming long-form content on the internet, chances are you are doing it on WordPress. Currently 20% of all websites and 50% of the top 1000 websites are run on the content management system and the platform is home to sites ranging from Time and TechCrunch to individually-hosted blogs (including many written by DataSift employees). I’m a rabid consumer of content published on WordPress and I especially appreciate articles that are engaging and…

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Today, I am excited to share with you that DataSift has closed a $42M Series C round of funding led by Insight Venture Partners with participation from existing investors Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital. In The Hitchhiker’s Guide to the Galaxy, Douglas Adams jokingly posited that “42” was the meaning of the universe.  For us, it culminates a period of amazing growth and sets us up…

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As most social media marketers know: when planning your company’s social media editorial calendar, you need to understand what resonates with your readers. Knowing this information helps guide content creation, ensures relevancy and drives readership. How do you determine what resonates? Typically, it’s trial and error. You put up a post or send out a Tweet, test response rates and a strategy slowly takes shape. If you’re patient, you will ultimately prove successful (I speak…

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We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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Twitter’s forced brevity, the immediacy of its connections, and its impact as a breaking news source are all key elements that have been covered many times. But Twitter has also built a really important competitive advantage with its extensive partner ecosystem which has given the social network a reach and impact that goes far beyond what its monthly active user (MAU) numbers would indicate.

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For companies that analyze social data, history is important. We know because we currently process more than 1 trillion historical Tweets for our customers every week. History provides a perspective on how your brand presence is growing on social, how sentiment is changing, and what content works for your customers. But it’s important to realize that a historical view shouldn’t be limited to one network. Exploring Historic Data In A Multi-Channel World One of our…

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How do you define “big data”? If you’re not quite sure, you’re not alone. Even though big data is on the tip of everyone’s tongue when it comes to smart decision-making, there’s still one piece missing from most conversations. Social. If you haven’t tackled the big data and social data question just yet, you’re in luck. We tapped Patrick Morrissey, Vice President of Marketing at DataSift, to help us better understand how social fits into big data, and to explain how companies from any industry can leverage social data to make forward-thinking business decisions.

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Over the weekend the reality of big data came into sharp relief as two agency stalwarts, the Omnicom Group and Publicis Groupe announced their merger to form a new media powerhouse. But the real news is the reason they decided to merge: big data.

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