press_release

Democratizing Access to Social Data Signals Shift in How Enterprises Gain Critical Business Insights SAN FRANCISCO – February 14, 2013 DataSift, the leading enterprise social data platform company, today announced the Open Source embeddable version of Query Builder, the visual interface for filtering and curating social data. Query Builder allows businesses to integrate that data directly into enterprise business applications and BI platforms to drive deeper social data insights across all lines-of-business. As the use of…

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With the vastness of the information at hand, and ever-greater access to that information, news agencies have to cope with a reality that their readers may never come to them for a headline again. The headlines are already out there, via Twitter, via Facebook, via whatever medium that is your particular preference. In 140 characters, the news is being broken before news agencies even realize it’s news. When your customers are beating you to the product, it changes the game.

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With an almost $4 million US dollar price tag for thirty seconds of air time, a Super Bowl commercial is a big investment for brands—and when you consider the additional costs of producing the commercial and supporting brand materials, how do you prove the value of your investment? With the real-time marketing that comes with Twitter, brands are now able to see, almost instantaneously, the reaction and impact of their investment. In today’s infographic, DataSift…

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