Gangnam Style vs. Harlem Shake: The Take by FACE

Zuzanna Pasierbinska-Wilson

We’re excited to share this cool infographic from global insights agency and DataSift customer, FACE, just published today on their blog. Leveraging Pulsar TRAC, their newly launched social media intelligence tool powered by DataSift, FACE has introduced a series of data studies called How Stuff Spreads, which explores how digital content spreads across the social web.

This first installment uncovers how Gangnam Style and Harlem Shake became global memes by comparing how the top 5 versions of each video were shared on Twitter and looking at 8 dimensions of each meme: shape, lifespan, popularity, shareability, globality, amplification, variation and diffusion network. To learn more about what FACE found, including the 8 common things to watch out for that indicate if something is likely to go viral, visit the FACE blog.

For more information on FACE’s Pulsar TRAC tool, visit


Zuzanna Pasierbinska-Wilson

Written by Zuzanna Pasierbinska-Wilson

Zuzanna is VP, Marketing & Communications at DataSift. You can follow her @fattypontoonski.

  • Wilhelm Treml

    FACE has introduced a series of data studies called How Stuff Spreads.