Brands + Twitter is a powerful combination and DataSift customer Nestivity recently published their take on the Top 25 Most Engaged Brands on Twitter today. A high level of engagement with customers via social channels has become an imperative for brands and those that “get it” will outperform the competitors.
Nestivity commissioned a survey with Evolve Capital, in partnership with Dr. Natalie Petouhoff, which looked at the top 100 most followed brands on Twitter, resulting in analysis of over 739,000 Tweets. The study uncovered brands who have mastered both the art and science of using Twitter to get people more involved with their brands.
The core lessons learned include:
- Counting followers is a useless exercise
- The frequency of Tweets doesn’t matter
- It’s all about consistency
- Timing is everything
- Quality over quantity
- Multimedia is best
Here is Nestivity’s infographic highlighting results of the study. For a more in-depth look at Nestivity’s analysis, visit their recent blog post by Henry Min, Founder and President of Nestivity. Their analysis was also recently covered in Forbes and Mashable. We look forward to seeing Henry at the upcoming AllTwitter Conference on June 4 in San Francisco where DataSift will also be a featured speaker.