Over the weekend the reality of big data came into sharp relief as two agency stalwarts, the Omnicom Group and Publicis Groupe announced their merger to form a new media powerhouse. But the real news is the reason they decided to merge: big data.

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SAN FRANCISCO – July 18, 2013 DataSift, the leading big data platform for social businesses, today announced its founding sponsorship of the inaugural Social Data Week event. Social Data Week will bring together industry leaders, influencers, experts and brands to discuss how the use of social data is revolutionizing enterprise strategy and decision making. Social Data Week 2013 will take place from September 16-20, 2013. Anchor events in San Francisco and New York will feature experts…

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