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For companies that analyze social data, history is important. We know because we currently process more than 1 trillion historical Tweets for our customers every week. History provides a perspective on how your brand presence is growing on social, how sentiment is changing, and what content works for your customers. But it’s important to realize that a historical view shouldn’t be limited to one network. Exploring Historic Data In A Multi-Channel World One of our…

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How do you define “big data”? If you’re not quite sure, you’re not alone. Even though big data is on the tip of everyone’s tongue when it comes to smart decision-making, there’s still one piece missing from most conversations. Social. If you haven’t tackled the big data and social data question just yet, you’re in luck. We tapped Patrick Morrissey, Vice President of Marketing at DataSift, to help us better understand how social fits into big data, and to explain how companies from any industry can leverage social data to make forward-thinking business decisions.

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