If you are consuming long-form content on the internet, chances are you are doing it on WordPress. Currently 20% of all websites and 50% of the top 1000 websites are run on the content management system and the platform is home to sites ranging from Time and TechCrunch to individually-hosted blogs (including many written by DataSift employees).
I’m a rabid consumer of content published on WordPress and I especially appreciate articles that are engaging and germane to my unique interests like TED.com (you’ll find some visionary content here if you’re not already looking) and bothsidesofthetable.com where I find inspiration from one of the great leaders in tech, Mark Suster (full disclosure, Mark is on our board). When I’m not reading the content itself, I’m reading the comments left by like-minded—and sometimes opposite-minded—consumers. I find these comment streams to be a great source of insight and I think our customers will to.
Our Customers See The Power Of WordPress + DataSift
How do we know our customers will love WordPress content? We asked them! In a recent survey, WordPress was the #1 requested content source. As any of our team will tell you, listening to our customers is one of DataSift’s core principles. They asked and we answered.
But the real story is why they want it. Experienced social data consumers understand the need to maximize the coverage of their most important asset, their audience. Increasingly, our customers’ audiences are sharing unsolicited feedback about products, their customer service experiences, and more. By combining WordPress with other data sources like Twitter, bitly and Tumblr, our users have increased their access to their customers and influencers around the world.
WordPress Is A Natural Fit for Our Platform
And the access is definitely world-wide—WordPress publishes content in over 140 languages and is prominent in many emerging markets. Our customers want to take advantage of globalization and need coverage that includes these emerging markets. The investment we have made in our platform in language processing capabilities makes the WordPress partnership even better. For example, last week I was speaking with one of our larger global agency customers. The clients they serve are global brands that do business all over the world. They specifically chose DataSift because we could handle the language processing requirements they required to serve these global brands. They also want WordPress!
Additionally, thanks to the power of the DataSift platform, users will have more than 50 unique fields to search on. Along with keyword targeting in post titles, body text, tags, categories, comments and links, users can define minimum comment count thresholds or listen for key bloggers and influencers by username. The data output for posts includes tags and categories applied by bloggers to their posts giving DataSift customers additional context to the data you’re receiving, something you won’t see from any other provider.
Needless to say I’m thrilled about this partnership. Stay tuned, in the following weeks and months as we share more about some of the exciting things you can do with DataSift + WordPress. I’m super excited about this deal for many reasons – not the least of which is that I am a huge fan of the team that we work with at Automattic. Both Paul and Min are great to work with, extremely knowledgeable and class acts. Their contribution to this partnership is huge.
And I couldn’t end this post without a shout-out to my BD partner-in-crime. Thanks for all your hard work, Alex Watt. You can follower her at @alex_watt1. You rock!