We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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Twitter’s forced brevity, the immediacy of its connections, and its impact as a breaking news source are all key elements that have been covered many times. But Twitter has also built a really important competitive advantage with its extensive partner ecosystem which has given the social network a reach and impact that goes far beyond what its monthly active user (MAU) numbers would indicate.

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For companies that analyze social data, history is important. We know because we currently process more than 1 trillion historical Tweets for our customers every week. History provides a perspective on how your brand presence is growing on social, how sentiment is changing, and what content works for your customers. But it’s important to realize that a historical view shouldn’t be limited to one network. Exploring Historic Data In A Multi-Channel World One of our…

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Leading social data platform expands publisher network SAN FRANCISCO and LONDON- Sept. 16, 2013 – DataSift, the platform that powers the social economy, continues to advance the way enterprises capture the business value of social data with the addition of Tumblr as a data source. Tumblr data will be available beginning today to DataSift subscribers, providing not only real-time data from the Tumblr fire hose, but also Tumblr historic data for the first time. This will…

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How do you define “big data”? If you’re not quite sure, you’re not alone. Even though big data is on the tip of everyone’s tongue when it comes to smart decision-making, there’s still one piece missing from most conversations. Social. If you haven’t tackled the big data and social data question just yet, you’re in luck. We tapped Patrick Morrissey, Vice President of Marketing at DataSift, to help us better understand how social fits into big data, and to explain how companies from any industry can leverage social data to make forward-thinking business decisions.

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SAN FRANCISCO – August 5, 2013 Social Data Week 2013, a global summit that will explore how the use of social data is revolutionizing enterprise strategy and decision making, today announced an impressive roster of new speakers, along with sponsors and media partner for the event. Joining a powerhouse line up of more than 20 speakers for the event, including Gary Vaynerchuk, Guy Kawasaki and Robert Kirkpatrick of United Nations Global Pulse, new speakers added to…

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Over the weekend the reality of big data came into sharp relief as two agency stalwarts, the Omnicom Group and Publicis Groupe announced their merger to form a new media powerhouse. But the real news is the reason they decided to merge: big data.

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SAN FRANCISCO – July 18, 2013 DataSift, the leading big data platform for social businesses, today announced its founding sponsorship of the inaugural Social Data Week event. Social Data Week will bring together industry leaders, influencers, experts and brands to discuss how the use of social data is revolutionizing enterprise strategy and decision making. Social Data Week 2013 will take place from September 16-20, 2013. Anchor events in San Francisco and New York will feature experts…

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We’ve all heard that a picture is worth 1,000 words. After seeing some of the visualization projects that our data science team has been working on in anticipation of today’s announcements regarding managed data sources and our Tableau partnership, I can confirm that the old adage holds true. One of the projects that I thought demonstrated the true power of social data analysis and visualization explored the connection between Facebook Pages, Instagram and the release of some of this year’s biggest movies.

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We’re excited to announce that DataSift and Tableau have teamed up with LeWeb to bring real-time social analytics to LeWeb London ’13, providing a unique insight into the global social conversations around Europe’s must-attend event for technology entrepreneurs and innovators. Taking place on June 5th & 6th, this year’s LeWeb London brings together thousands of tech innovators to discuss the Social and Sharing Economy both as attendees and for people watching the live stream at…

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