“This is the greatest advertising opportunity since the invention of cereal.” – Don Draper Sometimes, when I am watching an old episode of ‘Mad Men’ on a long plane flight, I find myself wondering what Don Draper would think if he we was transported to 2014. What would he be most surprised about: No more martini lunches? No smoking in business meetings? I’m sure these would all be wild for him to see, but I…

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WPP operating companies will gain access to DataSift’s rich social data through a single interface NEW YORK, Jan. 30, 2014 – WPP’s (NASDAQ:WPPGY) Data Alliance and DataSift today announced a global data partnership enabling WPP companies to access data from the world’s leading social networks through DataSift’s platform. This partnership allows all WPP companies such as GroupM, Wunderman, Kantar, JWT and Cohn & Wolfe to access social data assets from more than 20 digital platforms,…

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“Try to serve a few customers that love the product, rather than the many that just like it.” Airbnb’s founders got this advice very early on in the company’s history. Co-founder/CTO Nate Blecharczyk then shared it at a Y Combinator start-up event last year. Even though it was given to a company just starting out, the guidance applies to all companies, no matter the size. And yet we all struggle to better understand our most…

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