“This is the greatest advertising opportunity since the invention of cereal.” – Don Draper Sometimes, when I am watching an old episode of ‘Mad Men’ on a long plane flight, I find myself wondering what Don Draper would think if he we was transported to 2014. What would he be most surprised about: No more martini lunches? No smoking in business meetings? I’m sure these would all be wild for him to see, but I…

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“Try to serve a few customers that love the product, rather than the many that just like it.” Airbnb’s founders got this advice very early on in the company’s history. Co-founder/CTO Nate Blecharczyk then shared it at a Y Combinator start-up event last year. Even though it was given to a company just starting out, the guidance applies to all companies, no matter the size. And yet we all struggle to better understand our most…

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