As much of the world quickly becomes more connected via Twitter and Facebook, it can be easy to forget about a whole other part of the world: China. 1.3 billion people in the fastest growing major economy in the world don’t use any social network that comes from the West.

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We’d like to congratulate Twitter and GNIP on taking their relationship to the next level, to help Twitter serve the exploding demand for public social data to fuel decision making. This acquisition validates the power of social data within brands and businesses. We’re excited to see this market continue to grow, and work in partnership with Twitter through this next-phase of growth. As a long-time Twitter re-syndication partner serving 1,000+ customers in 40+ countries, our…

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How many of us identify with this scenario? Your social marketing team is monitoring your brand, a handful of your competitors, and a few product and industry keywords. The goal: use this information to make informed decisions and take action. But how quickly are you able to get the resulting data to the product management team? Are you able to track long-term feedback? Route to the appropriate team based on product feature or component? Can…

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What is a Data Scientist, exactly? We’ve seen the term everywhere recently.  The Harvard Business Review named Data Scientist “The Sexiest Job of the 21st Century” Another article claimed “Data Science Is Dead” And although attribution is a little murky, we’ve all seen the quote going around Twitter that “A data scientist is a statistician who lives in San Francisco” The title seems to be the trendiest buzzword since big data—implying a mythical hero standing…

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