How to Get the Most Out of Social Data in Application Development

Zuzanna Pasierbinska-Wilson

It’s a fact. Social media produces huge volumes of data that can be used to detect a trending topic or brand sentiment. There are countless of agencies and application development houses that build successful businesses on social media monitoring.

But beyond social media monitoring lies a semi-unchartered land of security and threat detection, fraud, supply chain and human capital management and more. The land of opportunity for those who know how to handle unstructured data.

Technology that works with social data such as DataSift’s handles its semi-structured nature much better than conventional relational databases do, and can scale to handle the volume, variety and velocity of the data being generated. We’re experts in providing you with the tools to make social data relevant and accessible in the context of application development.

This is why we’ve teamed up with GigaOm to talk about how application developers can use social media data to their advantage.

So if you’re a developer, database architect, CIO or CTO, join us on Thursday, December 4th, 2014 at 10am PT.

We will discuss uses cases beyond marketing and brand monitoring, help you to be more efficient in dealing with big volumes of social data and show you how it can be managed and queried.

Other topics will include:

– How can application developers embed social data into their applications?
– What’s the best way to integrate social data with corporate master data and transactional data?

Register  for our webinar today.

Zuzanna Pasierbinska-Wilson

Written by Zuzanna Pasierbinska-Wilson

Zuzanna is SVP, Marketing at DataSift. You can follow her @fattypontoonski.

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