The literati of yore met in the salons of France, but from March 7-11, Austin’s SXSW was once again a new-world epicenter of cultural and intellectual zeitgeist. This year’s gathering was brought to you by the letter B, for brain trust, BBQ and ball (we had one!) DataSift co-sponsored several shindigs this year, from summits and panels to networking events. A recurring theme was a move towards better understanding customers in order to engage on…

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The place to be next week? SXSW Interactive of course. While it has become fashionable to complain that the conference is too big, too crowded and just too much, the truth is that everyone in the social economy will descend on Austin this week to kick off the 21st SXSW conference. I am excited to join the team from DataSift to spend a few days talking digital and social—and eating BBQ. With a dynamic lineup of…

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Getting a complete picture of all the information regarding opportunities and threats to your business has always been a continuing challenge. Understanding what’s going on in your market has meant researching the mountains of targeted sources such as Newswire content, Newspapers and Trade Journals. Increasingly social data is providing the response data to events and issues that are sometimes hours or even days in advance of when these issues hit the formal published channels. These…

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“This is the greatest advertising opportunity since the invention of cereal.” – Don Draper Sometimes, when I am watching an old episode of ‘Mad Men’ on a long plane flight, I find myself wondering what Don Draper would think if he we was transported to 2014. What would he be most surprised about: No more martini lunches? No smoking in business meetings? I’m sure these would all be wild for him to see, but I…

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WPP operating companies will gain access to DataSift’s rich social data through a single interface NEW YORK, Jan. 30, 2014 – WPP’s (NASDAQ:WPPGY) Data Alliance and DataSift today announced a global data partnership enabling WPP companies to access data from the world’s leading social networks through DataSift’s platform. This partnership allows all WPP companies such as GroupM, Wunderman, Kantar, JWT and Cohn & Wolfe to access social data assets from more than 20 digital platforms,…

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“Try to serve a few customers that love the product, rather than the many that just like it.” Airbnb’s founders got this advice very early on in the company’s history. Co-founder/CTO Nate Blecharczyk then shared it at a Y Combinator start-up event last year. Even though it was given to a company just starting out, the guidance applies to all companies, no matter the size. And yet we all struggle to better understand our most…

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