DataSift is “cool” in so many ways – we have a fantastic team of people, an incredible product and work with an amazing ecosystem of data partners and customers. The good news is, we’re not the only ones who think that DataSift is cool.
Today, it gives me great pleasure to announce that DataSift has been named a “Cool Vendor” in Gartner Research’s Cool Vendors in Content and Social Analytics, 2015 report. The report states, “Analytics leaders can derive significant value from insights gleaned across multi structured data. The vendors in this report offer unique approaches to preparing data as well as allowing a wide range of business users to find and share hidden insights.”
For us, the importance placed on giving people the ability to “find and share hidden insights” in the report is an indication of a shift that’s now taking place in the market. Businesses want answers not data. Amidst all the hype around Big Data – the press articles, webinars, conferences and blogs – people often forget that Big Data is there to serve a purpose: answer business questions. The power and value of this data comes from the ability to organize, analyze and process it so that it can be used to drive business decisions.
At DataSift, we’re focused on the element of Big Data that often gets overlooked: the human element. It’s people who are driving the massive explosion of data today. All the posts, pictures, blogs, news articles, likes and discussions, videos, and more, are created by real people in real-time. This is Big Human Data. DataSift’s platform focuses on these in-the-moment insights and extracting the valuable thoughts, feelings and sentiment from the noise rather than in the vast amount of data itself.
Our technology is already being used by organizations globally to capture, analyze and act on real-time Human Data, providing them with the Human Data intelligence they need to make decisions in their business. It’s fantastic that our technology has received such a widely recognized accolade.
Gartner, Cool Vendors in Content and Social Analytics, 2015, Rita L. Sallam, Carol Rozwell, Jenny Sussin, Nick Heudecker, Cindi Howson, 28 April 2015
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.