Last week, we held a webinar that gave attendees a first look at Facebook topic data. This webinar was filled with insights from guest speakers Lu’chen Foster of Facebook and Tim Barker of DataSift.
Topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects people are sharing on Facebook. With the 2+ million active advertisers on Facebook, the insights gained from aggregated and anonymous Facebook topic data can help advertisers create better content, make better decisions and drive better campaigns. This ultimately betters the experience for the 1.44 billion users on Facebook. You can view the webcast here.
On May 27th, we will be holding a webinar where we will discuss your Facebook API options for application development. Don’t miss out and register today!