The social data marketplace is rapidly shifting. While organizations have long recognized the value of social data, companies are now waking up to the fact that data’s real worth lies in being able to answer business questions and gain actionable intelligence from it. What is the point of having huge lakes of data if you can’t make sense of all the information available and discover the gems needed to drive innovation and increase productivity in your business?
Consequently, the processing and analysis of social data – rather than simply the reselling and licensing of it is – is where many technology companies are now shifting their focus. In this report, analyst house 451 Research takes a closer look at Datasift, which it describes as “one of the pioneers of processing social media data”. The profile examines the company’s recent partnership with Facebook, which resulted in the launch of anonymized and aggregated Facebook topic data, and the direction of the company in the future.
Read analyst Matt Mullen’s full report here.