Last week, we held a webinar where we introduced VEDO Intent, a new technology that simplifies machine learning and makes it accessible to anyone.
With the 2.1 billion people globally on social networks, there is a high potential to provide deep insights that can help drive your business. But how can you extract and analyze data that is relevant and remove the data that is unwanted? But most importantly, how can you do this in a way that provides insights but protects consumers privacy at the same time?
Your answer here is, VEDO Intent that gives you the ability to build sophisticated machine learning classifiers without the need of a PhD. VEDO Intent uses an approach called Active Learning, which learns as posts are manually classified into categories such as rant, rave, purchase intent or churn.
The webinar showcased a live demo by Tim Barker, DataSift Chief Product Officer on how VEDO Intent works. Attendees also got to view a live demo of our first statistical Foundation Model – Keyword Relationship Model. In the Keyword Relationship Model, you can explore hashtags, keywords and topics that are related based on analyzing over 2 billion items of data. This helps guide marketers to understand the keywords and hashtags that they should be using in their analysis or within their campaigns.
You can view the full webcast here.