Last Thursday we held a webinar, How to Optimize Your Marketing Strategy with Facebook Topic Data. This was our second webinar where we highlighted new real-life use case examples of how brands have been leveraging Facebook topic data.
Facebook topic data allows insights to be drawn from posts, likes, comments and shares across the entire Facebook network. With 1.59 billion monthly active users, Facebook is the largest source of public opinion. But what does that mean for your business? Now that Facebook topic data is available, what can you do with it?
There is a wide variety of ways that Facebook topic data can be applied. Our webinar highlighted a few different ways that brands can apply Facebook topic data to develop better business strategies.
If you want to see how these five brands discovered the undiscoverable, you can view the full webcast here. If you would like to see all of our real-life Facebook topic data use cases, take a look at our eBook Busting Brand Myths with Facebook Topic Data.