Differentiate Your Facebook Topic Data Product with Complex Queries

14th March 2016 0 Comments

In our previous blog, we showed you how to differentiate using VEDO tags. In this blog, we want to further explore how you can stand out using complex queries. This blog is part of a mini blog series on product differentiation.

With 1.59 billion monthly active users, even at just the surface level, the breadth of insights made available through Facebook topic data is unmatched by any other social network. Yet, the true value lies in creating a solution that can fully leverage the multi-dimensionality of Facebook topic data and surface the hidden insights. What sets a solution apart is its ability to dig deeper into insights that matter with complex queries.

There are two ways in which you can create complex queries. The first way is by using PYLON’s native nesting functionality to combine up to three different Facebook targets. A normal analysis query provides frequency distribution or time series data for a single target. Nested analysis queries allow each result of a frequency distribution analysis to be broken down by the values of another target with only a single request to the API. This allows you to ask questions about a specific parent attribute and go down a level or two deeper. For example, instead of simply asking questions about positive stories about a brand, you can identify how engagement level changed when the content is shared on a page or by users.

Since not all Facebook topic data targets are permitted as child targets due to high cardinality (i.e.targets such as places or topics where there are thousands of possible values), another way to create complex queries is by blending queries. By combining query responses, you can expand to cover results that are otherwise unattainable. For example, you can’t directly compare topics associated with a set of topics due to topics being a high cardinality target. But you can combine say each of the top ten topics with its associated negative topics and repeat with the positive topics to seek further insights.

We created a video to highlight some of the techniques you can apply to differentiate your product with. Check it out and start innovating.

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