Last week, we held a webinar where we introduced PYLON for LinkedIn Engagement Insights. This privacy-first analytics offering equips marketers with an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn.
With more than 467 million professional members worldwide, LinkedIn Engagement Insights allows you to make data-informed decisions based on the genuine needs and interests of your target audiences.
The webinar showcased a series of use cases on how the new API solution can help you discover new audiences for your brand and product. In addition, you can gain insights into the content that works best with your audience and benchmark your brand against the competition.
- Jerry Ronaghan, DataSift’s SVP Agencies & Ad Tech
- James Ritchie, DataSift’s Senior Director Agency Partnerships
- Daniel Morris, Senior Product Marketing Manager at LinkedIn. S
You can view the full webcast here