We’ve arrived at the sixth and final post in our series ‘getting the most from Facebook topic data’, and this time we’re going to look at how you can productize Facebook topic data to get the best results for your clients. PYLON comes with many out-of-the-box features, but products that enable self-service exploration of Facebook topic data can deliver rich new insights about audiences and the topics they engage with. The most successful products built…

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As our last post looked at how Facebook topic data allows analysts to go way beyond what social analytics had been able to achieve before, now it’s time to get tactical. We believe that Facebook topic data is genuinely transforming social media analytics, as well as overall marketing and advertising programs, delivering unparalleled insight into audiences and their preferences. So with that in mind, we want to help everyone that uses PYLON for Facebook Topic…

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In our previous ‘getting more from Facebook topic data’ blog post, we looked specifically at Facebook, the non-public network with the most users and the richest insight available. To really fulfill the promise of PYLON as a privacy-first social analytics platform, a partnership with Facebook was of the highest importance. In this post we will explain why the partnership was so important, and focus on how Facebook topic data has far exceeded what social analytics…

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Last time in our ‘getting more from Facebook topic data’ blog series we focused on PYLON – DataSift’s social analytics platform for non-public networks. This is designed to give marketers in-depth insights from the data-rich non-public networks and is the first of its type in existence. When talking about non-public networks, there is one in particular that stands out above all others – we are of course, referring to Facebook. The sheer scale and quality…

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Our previous post in the ‘getting more from Facebook topic data’ series looked at how non-public networks can deliver greater volumes of data and much richer data than public networks. We also touched on the new mindset and tools required to extract the insight from non-public networks such as Facebook – enter PYLON. As a company we have a rich history in providing industry-leading analytics tools and with PYLON, we have created a whole new…

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Disruptive is an extremely overused word in technology, but there is no avoiding it here – Facebook is one of the most disruptive businesses ever to launch. Pause for a moment to consider just how impactful Facebook has been: it has changed the way we communicate; how we consume news; how we share photos; how we interact with brands; almost every facet of our lives has been altered by Facebook. It’s no surprise then to…

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You probably guessed right. The answer is a big NO! Facebook beats analyst expectation yet again! Facebook continued its momentum through the second quarter of the year by adding roughly 60 million users to boost its total monthly active users to 1.71 billion people on Facebook. If you are more interested in a day to day basis, there are now 1.13 billion people who are active on Facebook every day. The growth is not limited…

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If you are confused and thought you read this post three months ago, you’re probably not alone because I literally copied and pasted our post from January and added about 0.05 to all the numbers. Facebook beats analyst expectation yet again! Facebook had one of the best start of the year by adding roughly 60 million users to boost its total monthly active users to 1.65 billion people on Facebook. If you are more interested…

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Facebook’s annual developer conference F8 may have just wrapped up, but a slew of new tools and gadgets are already available to developers and brand marketers. Do you know how to take advantage of these shiny new toys? Top five F8 announcements There are tons of F8 recaps on the web, but here are the top five announcements you should care about as a brand marketer. Chatbot – Facebook Messenger now allows businesses to deliver…

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In our previous blog, we showed you how to differentiate by baselining. In this blog, we want to further explore how you can stand out by creating an insights archive. This blog is the last blog in a mini blog series on product differentiation. In the face of growing competition in saturated markets, the field of predictive analytics is gaining importance as firms try to find their competitive edge. Predictive analytics is particularly valuable for…

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