In our previous blog, we showed you how to differentiate by creating industry-specific indexes. In this blog, we want to further explore how you can stand out by baselining to add further context. This blog is part of a mini blog series on product differentiation. Any data without context is just numbers. If you know that 1,000 people are posting about your brand, that may sound great for a startup but not so much for…

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In our previous blog, we showed you how to differentiate using complex queries. In this blog, we want to further explore how you can stand out by creating industry-specific indexes. This blog is part of a mini blog series on product differentiation. The people on Facebook represent every vertical and every demographic group. Facebook topic data, not only gives you a complete view of the entire population and trends in general, but also presents the…

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In our previous blog, we showed you how to differentiate using VEDO tags. In this blog, we want to further explore how you can stand out using complex queries. This blog is part of a mini blog series on product differentiation. With 1.59 billion monthly active users, even at just the surface level, the breadth of insights made available through Facebook topic data is unmatched by any other social network. Yet, the true value lies…

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Now that you’ve proved the value of Facebook topic data to your customer, how do you create a killer product to differentiate yourself in the market using PYLON for Facebook Topic Data? This blog is the first in a mini series to show you how you can stand out. The universe of Facebook topic data is expanding at an amazing speed. From our perspective, it is truly marvellous to see so many companies are doing…

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The biggest sporting event of the year may be over, but the jury is still out as to what were the best and worst Super Bowl ads this year. While there are plenty of articles out there offering secrets to a successful Super Bowl ad, none really showed how you can implement those suggestions. You just secured a Super Bowl ad spot, now customers are lining up to hand you their money right? This is…

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A recent article by Pew Research on American privacy and information sharing behaviors brings the importance of user privacy and its impact on products involving user data into the limelight, especially for the social networks. This issue of privacy is becoming increasingly important for users. The Pew Research study explored how Americans respond to various made-up scenarios where a respondent is offered some reward in exchange for personal data. One of these scenarios is a…

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New numbers from eMarketers show strong social network ad revenue growth. This is great for the social networks but did the money advertisers spent go to the right places? Social is no longer the new kid on the block as an advertising media category. According to WSJ, digital ad spending in the U.S. is about to surpass TV ad spending for the first time in 2016. Being the star performer and one of the fastest…

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While Big Data and its associated phenomena and pomp are very popular these days, it seems many organizations are missing a lot of opportunity to improve their results and their businesses with the data that is already right under their nose. I am talking small data, the data that you normally have access to through your regular reporting functionality, or the data you look at now but look at only as a one off report…

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Having the data is only a part of the puzzle. Marrying that data with your inventory of available next actions and ideas is the really tough part. Here are some quick rules of thumb for informing and executing better decisions using data within your marketing activities. Budget for test, and then test, fail, recover quickly, and then test again. People are naturally resistant to failing, but with new data from everywhere available you, failure is…

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Imagine a crystal ball with an LCD screen—you point it at your data, ask a question about the future, and it will give you its best guess as to outcomes. That is what the future of predictive decision making, or predictive analytics, looks like. While we are not quite at that magical crystal ball moment, there are some key trends and currents affective the development of predictive analytics right now in the marketplace. Too much…

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