Businessman with bag over head working on computer

Part of the difficulty and sensitivity of working with Human Data is protecting the privacy of the individuals that data represents. The most important principle to remember is that if you do not need to be processing personally identifiable information (PII), then don’t. When the nature of the analysis does require you to work with this type of data, it needs to be anonymized. In this piece, I will take a look at some techniques…

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Computer security sign

The privacy environment is heating up. Its theme in 2015 could simply be “watch this space,” but I’ll flesh that out a little more. I see three areas that could well affect your data programs into the new year and beyond: New default settings on consumer oriented devices. In the past, security has not been the default for consumer devices. Encryption was turned off. SSL was an option you could enable, but it was not required. Passwords were not enabled right out of…

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User privacy

On some level, we all choose to share our information with others. Whether it is providing our address to a vendor in order to receive a shipment of goods, or signing up for an electronic newsletter to stay abreast of a particular company’s newest offerings, we all understand there is an economy of information out there. The emergence of Big Data and Human Data, however, have catapulted to the forefront of many peoples’ minds the…

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privacy

It is only natural: the idea of collecting vast amounts of data generated by humans, storing it, and running countless analytics against it is going to be a concern to privacy enthusiasts who would rather computers and services not know more them than they like. How are privacy initiatives affecting big data programs? Do Not Track First, let’s talk about do not track. Do not track bills itself as the “universal web tracking opt out,”…

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Surfing the www

In the second and final part of his blog, we explore how DataSift and Bitly together enable you to see what social content really gets clicks. There’s more to that humble Bitly link than meets the eye. But only if you know where to look. To understand what social content really gets clicks from the URL shortening service, you need a Human Data platform, such as DataSift. Bitly and DataSift integration enables you to look…

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Links

In the first of a two-part blog, we explain how the Bitly URL shortening service combined with the DataSift Human Data platform gives you unprecedented insight into the social content that’s driving engagement. Red Bull has ‘Win.gs’, while Pepsi has ‘Pep.si’. This is Bitly in action—a URL shortening service that helps organizations optimize their marketing tactics to drive engagement. What began back in 2008 as a vision to shrink links has since grown into a…

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Computer key - personal with lock

Privacy policies have gotten a bad rap over the years, mainly because they actually serve one purpose in reality but are purported to exist for several other reasons for public relations purposes. At their core, privacy policies are designed to protect the organization coming up with the policy. They are to serve as a defense and as official notification of the types of information collection and sharing that happen in the ordinary course of business…

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Disqus

Lots of really interesting conversations take place in the comments section on articles and blog posts – however the volume can sometimes be overwhelming and valuable comments can be hard to identify. To help you tap into the discussions taking place about topics that you care about in online comments, we’re excited to announce our new partnership with one of the most prominent and widely used discussion platforms in the world, Disqus. If you aren’t…

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ms-files (1)

In our latest of use case posts, we will look at two brands – Home Depot and Lowes – and compare their share of voice. Does one brand have more social presence than the other? Does one brand outperform the other in terms of volume or hashtag and mention usage? How do they compare geographically? Here’s a simple, end-to-end scenario for collecting, consuming and analyzing DataSift data to discover your share of voice. Let’s find…

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ms-files (1)

Timely, accurate and cost-effective brand monitoring is a Holy Grail for any organization. But how do you find out about the conversations happening around your brand? Where the content is being shared? By how many users? Or who your audiences are? DataSift provides a powerful means of monitoring your brand: collecting, consuming and analyzing the social data you need to underpin your decision-making. In this Brand Monitoring use case scenario, we will assume your organization…

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