“Try to serve a few customers that love the product, rather than the many that just like it.” Airbnb’s founders got this advice very early on in the company’s history. Co-founder/CTO Nate Blecharczyk then shared it at a Y Combinator start-up event last year. Even though it was given to a company just starting out, the guidance applies to all companies, no matter the size. And yet we all struggle to better understand our most…

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Unlocking Data Access to Sina Weibo

DataSift Team 19th December 2013 1 Comment

Businesses looking to access the growing Chinese market have a new tool to help them as DataSift announces access to Sina Weibo, the dominant social network in China. With more than 500M registered users, 100M messages posted daily and recent expansion beyond China to Singapore and Indonesia, Sina Weibo and DataSift offer a unique opportunity for business to understand the preferences, demographics and interests of one of the largest consumer markets on the planet. The…

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WordPress + DataSift: A Social Data Match

DataSift Team 5th December 2013 1 Comment

If you are consuming long-form content on the internet, chances are you are doing it on WordPress. Currently 20% of all websites and 50% of the top 1000 websites are run on the content management system and the platform is home to sites ranging from Time and TechCrunch to individually-hosted blogs (including many written by DataSift employees). I’m a rabid consumer of content published on WordPress and I especially appreciate articles that are engaging and…

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As most social media marketers know: when planning your company’s social media editorial calendar, you need to understand what resonates with your readers. Knowing this information helps guide content creation, ensures relevancy and drives readership. How do you determine what resonates? Typically, it’s trial and error. You put up a post or send out a Tweet, test response rates and a strategy slowly takes shape. If you’re patient, you will ultimately prove successful (I speak…

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We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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DataSift Announces Next Generation Historics

DataSift Team 26th September 2013 40 Comments

For companies that analyze social data, history is important. We know because we currently process more than 1 trillion historical Tweets for our customers every week. History provides a perspective on how your brand presence is growing on social, how sentiment is changing, and what content works for your customers. But it’s important to realize that a historical view shouldn’t be limited to one network. Exploring Historic Data In A Multi-Channel World One of our…

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How do you define “big data”? If you’re not quite sure, you’re not alone. Even though big data is on the tip of everyone’s tongue when it comes to smart decision-making, there’s still one piece missing from most conversations. Social. If you haven’t tackled the big data and social data question just yet, you’re in luck. We tapped Patrick Morrissey, Vice President of Marketing at DataSift, to help us better understand how social fits into big data, and to explain how companies from any industry can leverage social data to make forward-thinking business decisions.

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Over the weekend the reality of big data came into sharp relief as two agency stalwarts, the Omnicom Group and Publicis Groupe announced their merger to form a new media powerhouse. But the real news is the reason they decided to merge: big data.

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We’ve all heard that a picture is worth 1,000 words. After seeing some of the visualization projects that our data science team has been working on in anticipation of today’s announcements regarding managed data sources and our Tableau partnership, I can confirm that the old adage holds true. One of the projects that I thought demonstrated the true power of social data analysis and visualization explored the connection between Facebook Pages, Instagram and the release of some of this year’s biggest movies.

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Brands + Twitter is a powerful combination and DataSift customer Nestivity recently published their take on the Top 25 Most Engaged Brands on Twitter today. A high level of engagement with customers via social channels has become an imperative for brands and those that “get it” will outperform the competitors. Nestivity commissioned a survey with Evolve Capital, in partnership with Dr. Natalie Petouhoff, which looked at the top 100 most followed brands on Twitter, resulting…

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