If you believe the hype, tonight’s U.S. Presidential debate is either a crucial tie-breaker that will determine the outcome of the elections or it will have absolutely no impact on voting day. No matter what the outcome or how the candidates perform, you can be sure that social media will be buzzing with reactions and new memes just like after the last three debates–and analyzing those reactions will provide an endless amount of information.

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From Social Data to Business Insight

DataSift Team 19th October 2012 0 Comments

Your social listening, engagement, marketing, and customer support initiatives – and beyond them, a range of emerging, social-infused business processes (that is, every process that involves people) – require clean, complete, well-structured, and reliable social data. If you’re already a DataSift customer, you surely agree, but if you’re not yet convinced, poke around the DataSift site a bit and I’m sure you will come around.

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DataSift Debates Social Pulse

DataSift Team 17th October 2012 0 Comments

Join us tonight for the 2012 Debates Social Pulse, the first ever, real time, minute-by-minute analysis of social sentiment for presidential candidates as the debates happen and beyond.

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Today, we’re rounding up some of the top Social Data stories on the Web that you might have missed. From the government, to politics to customer targeting, the potential for using Social Media to derive insights is seemingly endless!

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Thinking Strategically about Social Data

DataSift Team 5th October 2012 0 Comments

Last week, we attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.

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Since announcing DataSift Historics earlier this year,  we’ve been overwhelmed by the response and demand. From companies building social media monitoring tools, to finance firms building models for sentiment-based stock trading – the ability to build a big picture of the market from social Big Data is an important compass for companies that want to understand customers better and make smarter business decisions.

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Here at DataSift, we’re lucky to work with some amazing customers who are innovating in social to create the next-generation of social applications and platforms. NeedTagger is a great example of a company that is transforming what marketing means in the social-era. We caught up with Vernon Niven, CEO and founder of NeedTagger to learn more about his company and why intent marketing is taking marketing back to the basics by making social media “social”.

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Today we’re excited to announce Wikistats and add Wikipedia to our ever-increasing list of data sources for our social data platform. Through Wikistats.co, DataSift provides a real-time insight into the trending articles on Wikipedia in the last 24 hours. Just as we identified the most popular stories on Twitter when we created Tweetmeme, Wikistats is another great showcase of what’s possible with DataSift’s Social-Data platform.

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With the recent news that our friends at Salesforce.com have signed an agreement with Twitter to access the full firehose of public Tweets, we thought we’d give an insight into what it’s like being on the receiving end of this torrent of data. And of course, we’re not just doing this for Tweets, we’re doing this processing for public Facebook posts, and across nearly a million blogs, forums and news sites.

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Record/Export DataSift Data

DataSift Team 23rd December 2011 0 Comments

At DataSift we are obsessed with making it easier for companies to access Social data, analyze it, and get value from it. This week we are proud to announce the launch of a new way to access/use the Social Data produced by the DataSift platform.  Starting today, DataSift customers will have access to new Record and Export features, that allow even non-technical users to extract their social media data direct through our website into easy…

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