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In the age of Big Data, with so many powerful apps available for social listening, engagement and analytics, it’s easy to forget that in many digital agencies and research firms, CSV files, pivot tables and (gasp!) Excel charts are still ubiquitous. The truth is, for certain types of monthly or quarterly reports, they just work; they’re reliable and easy to use. The challenge is that these tools don’t accommodate big social data use cases: millions…

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