The literati of yore met in the salons of France, but from March 7-11, Austin’s SXSW was once again a new-world epicenter of cultural and intellectual zeitgeist. This year’s gathering was brought to you by the letter B, for brain trust, BBQ and ball (we had one!) DataSift co-sponsored several shindigs this year, from summits and panels to networking events. A recurring theme was a move towards better understanding customers in order to engage on…

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Brands + Twitter is a powerful combination and DataSift customer Nestivity recently published their take on the Top 25 Most Engaged Brands on Twitter today. A high level of engagement with customers via social channels has become an imperative for brands and those that “get it” will outperform the competitors. Nestivity commissioned a survey with Evolve Capital, in partnership with Dr. Natalie Petouhoff, which looked at the top 100 most followed brands on Twitter, resulting…

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We’re excited to share this cool infographic from London based creative agency and DataSift customer, FACE. Leveraging Pulsar TRAC, their newly launched social media intelligence tool powered by DataSift, FACE has introduced a series of data studies called How Stuff Spreads, which explores how digital content spreads across the social web.

This first installment explores how Gangnam Style and Harlem Shake became global memes by comparing how the top 5 versions of each video were shared on Twitter by looking at 8 dimensions of each meme: shape, lifespan, popularity, shareability, globality, amplification, variation and diffusion network.

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