alteryx inspire 14

Last month we announced an exciting partnership with Alteryx. Together, we provide an intuitive way for the millions of analysts to blend social data with other data sources for advanced analytics that deliver deeper business insights.

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china social media

Last week we blogged about the amazing potential in China’s growing market for businesses that are looking to expand into the East, and ways in which social media sites like Sina Weibo and Tencent Weibo can help provide insight into an otherwise opaque market, from a Western perspective. This week we’ll look at Western brands that got it right, and others that leaped before they looked, culturally speaking, and how they could’ve sidestepped such blunders by using social media to understand and target their market segment effectively.

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What connection does China have to social media? While it’s well known that Asia’s market giant is the world’s largest exporter (and now also the second largest import economy in the world), what you might not know is that in 2012 alone, 309 million people in China used social media channels. This is roughly the equivalent of every man, woman, and child in the USA using Twitter or Facebook.

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Too Big to Flail: How to Avoid Data Silos

Kalicia Pivirotto 10th April 2014 0 Comments

How many of us identify with this scenario? Your social marketing team is monitoring your brand, a handful of your competitors, and a few product and industry keywords. The goal: use this information to make informed decisions and take action. But how quickly are you able to get the resulting data to the product management team? Are you able to track long-term feedback? Route to the appropriate team based on product feature or component? Can…

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The Rise of the Data Scientist

Kalicia Pivirotto 4th April 2014 0 Comments

What is a Data Scientist, exactly? We’ve seen the term everywhere recently.  The Harvard Business Review named Data Scientist “The Sexiest Job of the 21st Century” Another article claimed “Data Science Is Dead” And although attribution is a little murky, we’ve all seen the quote going around Twitter that “A data scientist is a statistician who lives in San Francisco” The title seems to be the trendiest buzzword since big data—implying a mythical hero standing…

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What’s the secret to the success of your company, IQ or EQ? Shorthand for “Emotional Intelligence”, EQ is defined by self-awareness, self-regulation, motivation, empathy, and social skill. The idea of EQ was first applied to business in an article written for The Harvard Business Review in 1998. Daniel Goleman studied nearly 200 successful, international companies and found that while traditional traits related to leadership (intelligence, toughness, vision, etc.) are indeed important components of success, EQ…

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