Today we are delighted to announce that we are adding data from a further 57 countries and territories to PYLON for Facebook Topic Data. The addition of insights from the Asia-Pacific region brings the total number of countries covered by the service to 139, expanding even further what was already the largest database of audience opinion ever made available. Countries added today include India, Japan and Australia. A full list of the countries covered by…

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Every time we buy something we have to make a choice of which product or brand to choose. Marketing and advertising attempt to sway our choices and the strategies used are, to some extent, determined by how we make our decisions. Sometimes the process is instantaneous at the point of sale – we buy the brand we always buy, or the cheapest in front of us – in which case brand building and pricing strategy…

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We all love shiny new things. The word novelty sums it up, blending the two ideas of newness and excitement. When it comes to products, most of us are more likely to talk about something new that we will have forgotten about in a year than something we have used for decades. Now I think about it, it all seems a bit harsh on those brands that are taken for granted. Won’t somebody think of…

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Super Public text samples are available from November 18th for all PYLON for Facebook Topic Data customers at no extra cost. Today, we are pleased to announce the availability of Super Public text samples, a new feature of PYLON for Facebook Topic Data that allows customers to retrieve public Facebook posts that match their filtering rules. Organizations will be able to validate their filters against these Super Public posts to gain additional confidence in their…

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It is often said that a company’s reputation is its most valuable asset, but it is a fragile thing. No less an authority than Warren Buffett said “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s connected world it can sometimes feel like things happen even faster than that, as negative content can spread across the globe before a company knows what has hit it. In ancient times…

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Last week, Facebook announced updates to Facebook Search. Along with improved search suggestions, search has now been expanded to include public posts. It was only last year that Facebook transformed its search bar, combining its original purpose of finding people with the ability to find results from your friends’ posts. This has now been taken to the next level with public posts also being returned (initially only posts in US English will be included). The…

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Planning is important. As the old saying goes “by failing to prepare, you are preparing to fail”, but it’s possible to be too precious about our plans. In this world of fast moving data, we have to be flexible enough to change tack when new information becomes available. Anonymous and aggregated Facebook topic data provides insights in real-time from across the Facebook network that can be used to improve business plans and outcomes. One company…

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Anonymized and aggregated Facebook topic data is an amazing resource for understanding your audience. With 1.49 billion monthly active users, Facebook represents a focus group like no other. Many of us pride ourselves on knowing our key audiences already and make assumptions based on that knowledge. Well, you know what they say about pride and assumptions. One ad agency was smart enough to test its assumptions about key audiences for a snack brand it was…

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Technology has changed the way we watch TV – and I’m not talking about being able to watch three episodes of “The Walking Dead” every night for three weeks (not recommended, bad for the nerves). I’m talking about the way we actually watch TV – what we do whilst the show is on.We no longer sit slack-jawed letting the images wash over us, now we clench our jaws and let the world know what we…

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If you’d like to see how PYLON can help you get insights from Facebook topic data, then check out the video below. In the video you will get a taste of the different methods for building filters, how to record data to an index and how to extract insights from Facebook topic data. You’ll see how to build filters to isolate the data you are interested in from the real-time feed of anonymized posts, comments…

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