Today’s agencies need data – it’s vital to innovation and success. But they need to make data-driven decisions and access answers rather than sift through huge pools of data and vanity metrics. So, how many agencies do you know with an army of data scientists on hand, surfacing the actionable insights needed to inform marketing strategies, media plans and campaigns? I bet very few – if any. That’s why today we’re launching our Media Strategies…

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Turning the vast amount of unstructured data available on LinkedIn into privacy-first actionable insights for marketers can be a daunting task. That’s why today we’re launching Concepts for PYLON for LinkedIn Engagement Insights to help to surface what’s driving engagement and what’s grasping the attention of their audiences on LinkedIn’s platform, and get to the valuable insights faster. PYLON for LinkedIn Engagement Insights processes vast amounts of LinkedIn data. As it sifts through all of…

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After August 13th DataSift will no longer be licensing data from Twitter, but we will be processing it – and processing data is what we do best! Today we are pleased to announce the availability of the DataSift Connector, a new open source product that enables DataSift to connect to a wide variety of data sources. The release of the DataSift Connector means that you can now make full use of Open Data Processing for…

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Your answer to the above question will most likely contain the word “keywords” somewhere, and as you are saying it, you realize that keywords are just about the only levers you can operate at the base level when you define datasets in today’s social data environment. Whether you use search engines, social listening tools or go straight to the source via DataSift’s platform, you will most likely — at some point — be thinking about…

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