2016-05-04

As every marketer and agency knows, brands are incredibly valuable. Products and services may come and go, but your brand remains a symbol of your company’s values and credibility. In today’s fast-paced, digital world, timely and accurate brand monitoring is the Holy Grail for any organization. How do you surface all of the conversations happening around your brand on social platforms, what kind of content associated with your brand is being shared and who exactly…

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lei-blog

We’re all aware of the fact “content is king” and we’re now in an age where anyone with an internet connection can create and publish content across video platforms, blogs, news sites, and social networks. However, there’s a limited amount of content that people are able to consume and brands, their competitors, individuals and new sites are now all vying for a few seconds of people’s attention. So how do you make sure you get…

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Who is your audience? Card in hands of businessman

LinkedIn Engagement Insights Does. Today’s marketers are driven by data and identifying their target audiences and exactly what matters to them is vital to campaign – and ultimately overall business – success. However, data volumes continue to grow and it’s becoming increasingly difficult for marketers to analyze and interpret meaningful signals from the data noise. PYLON for LinkedIn Engagement Insights gives marketers a helping hand. The privacy-first analytics offering turns the vast amount of data…

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lei-blog

This week, we announced our partnership with LinkedIn and unveiled PYLON for LinkedIn Engagement Insights but how exactly will this new offering help you improve your campaigns? LinkedIn Engagement Insights offers you a privacy-first view into what 467 million professionals are reading, sharing, and saying about your products, industries, brands, and the environment around them on the world’s largest online B2B network. Marketers and agencies, such as Motley, Publicis Media, and WPP’s Mindshare are already using…

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walls

Walled gardens are now back in the spotlight, with many advertisers raising concerns that non-public social platforms are  starting to dominate online advertising. With many privacy-concerned consumers now shifting their interactions to non-public networks, do walled gardens really present more challenges than benefits for advertisers? Walled gardens are on the rise. With consumers rightly concerned about their data privacy, they’re now less willing to share their opinions in a public forum and shifting their online…

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hot_blog

Today, we’re delighted to have been named a “Hot Vendor” in Big Data and Predictive Applications, 2016, by research and advisory house Aragon Research. Each year, Aragon Research selects Hot Vendors across multiple markets who have interesting, cutting-edge products, services, technologies. The “Hot Vendor” report highlights the fact that DataSift enables real business value to be extracted from Big Data, which has always been central to our approach. We believe that data projects should have a…

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Evolution of Social Data

Lucy Wimmer 6th April 2016 0 Comments
2016-04-04

From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. Amidst shifting landscape of consumer behaviors and privacy concerns, how do you adapt and capture sophisticated, multi-dimensional audience insights? This blog is the first in a series of posts to help you build deeper insights products using Facebook topic data. How social data analytics will adapt to the mass migration of consumers to non-public social spaces Social data provides the world’s…

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Travel World Indicating Traveller Roam And Global

Back in July we unveiled our partner portal, helping marketers and agencies across the globe gain incredible insights from Facebook topic data. Working with a best-fit partner, marketers can use intelligence gleaned from Facebook topic data to improve the impact of marketing campaigns, produce more relevant content, make informed business decisions and much, much more. In fact, Facebook topic data is changing brand and agencies’ worlds. The data has transformed the advertising strategy for a…

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Screen Shot 2015-07-28 at 4.33.35 PM

Last Wednesday, DataSift hosted the third edition of the DS Forward party at The Standard Highline + Terrace in New York City. It was an exciting night as DataSift’s Chief Product Officer, Tim Barker made some exciting company announcements. One of our big announcements is that Facebook topic data is now available to marketers and agencies. This included the announcement of our 16 partner companies, many of which were in the room! Our other big…

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451research

The social data marketplace is rapidly shifting. While organizations have long recognized the value of social data, companies are now waking up to the fact that data’s real worth lies in being able to answer business questions and gain actionable intelligence from it. What is the point of having huge lakes of data if you can’t make sense of all the information available and discover the gems needed to drive innovation and increase productivity in…

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