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Last Thursday we held a webinar, How to Optimize Your Marketing Strategy with Facebook Topic Data. This was our second webinar where we highlighted new real-life use case examples of how brands have been leveraging Facebook topic data.  Facebook topic data allows insights to be drawn from posts, likes, comments and shares across the entire Facebook network. With 1.59 billion monthly active users, Facebook is the largest source of public opinion. But what does that mean…

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2015-11-02

With 1.55 billion monthly active users, Facebook is by far the largest record of public opinion that has ever existed.Now with the availability of Facebook topic data, companies are excited more than ever to gain meaningful insights from Facebook, and why wouldn’t they be? The other week we held a webinar where we presented 10 reasons to get excited by Facebook topic data. The webinar highlighted the importance of Facebook topic data as a channel….

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2015-11-02

Businesses have been gaining insights from social data for years. These insights help companies better serve customers, spot trends and create innovative products. But gaining meaningful insights from social data has, until now, come with challenges. Here’s where Facebook topic data will change your world. Facebook represents by far the largest record of public opinion that has ever existed – 1.49 billion monthly active users to be exact. Having access to all of the posts,…

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Facebook topic data delivers invaluable insights into the opinions of 1.49 billion Facebook monthly users. Now that you can finally access this data, what can you actually do with it? The other week we held a webinar presenting four real-life use case examples of Facebook topic data in action. These use cases show the value of Facebook topic data and how marketers and agencies are leveraging it to make better decisions. If you want to…

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What’s New in Facebook Topic Data

Molly O'Shea 15th September 2015 0 Comments
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PYLON for Facebook Topic Data is constantly evolving. Just last week we held a webinar that covered all the newest features we’ve added in recent weeks. Now, it’s even easier to analyze Facebook topic data with the additions of new countries, Super Public content and nested queries. Facebook topic data now contains insights from 57 countries with additional countries being added in the coming months. The Super Public content feature is a new enhancement we’ve…

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The ability to understand human-generated data can benefit a business in many different ways.  But it’s not an easy endeavor when you consider the billions of human interactions on social media. Social media analytics has found a way. And despite a popular belief, it isn’t just applicable in marketing. Gaining insights from social data can improve processes in staffing, supply chain management, product launch monitoring, threat detection and so much more. The key to finding…

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Last week we held a webinar where Jason Rose, DataSift’s SVP Marketing, introduced Facebook topic data to marketers and agencies. Marketers will now be able to take action based on topic data that is anonymous and aggregated insights about specific activities events, brand names, and other subjects that people are sharing on Facebook. There are now 55 countries represented in Facebook topic data and marketers can gain access to it by contacting one of our…

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Last week, we held a webinar where we introduced VEDO Intent, a new technology that simplifies machine learning and makes it accessible to anyone. With the 2.1 billion people globally on social networks, there is a high potential to provide deep insights that can help drive your business. But how can you extract and analyze data that is relevant and remove the data that is unwanted? But most importantly, how can you do this in…

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Did you know that DataSift lets you work with many data sources using the same API? How about the fact that CSDL lets you write one line of code that targets all of your sources at once? These are just some of the things developers tell us why they love working with DataSift. We decided to highlight examples like these in a recent webinar with our Product Manager of Developer Relations, Brad Hubbard. We call…

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If a business wants to be successful, one of the key elements it needs to consider is data privacy. Data privacy is becoming increasingly important to users, meaning it’s imperative businesses start implementing privacy practices. In this blog I will take a look at why a privacy-first approach is good for businesses. Data privacy is also known as information privacy. Information privacy is the privacy of personal information and usually related to personal data stored on computer…

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