Today, we’re excited to announce the launch of DataSift’s partner portal to help marketers worldwide gain valuable insights from Facebook topic data. The portal will now provide  companies interested in Facebook topic data with a streamlined resource to research and contact a partner best suited to their needs. Through our partners, marketers and agencies can take advantage of anonymous and aggregated content data about events, brand names and other subjects that people are sharing on…

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Social Media Is the New Don Draper

Nick Halstead 22nd July 2015 0 Comments

A few weeks ago, I was lucky enough to be asked to present at the Cannes Lion Innovation Festival. As the event brings together agencies, start-ups, data analysts, brands and people from across the creative industry, it seemed the ideal forum to present how social data analysis is transforming brand marketing and creative briefs globally. We all know the Don Draper style of agency executives and marketers. They come up with the big creative ideas…

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According to a statement from the European Commission VP Andrus Ansip and commissioner Vera Jourová, the EU’s long-awaited data protection reform is set to be unveiled at the end of this year. However, it seems that awareness of GDPR and what it means for businesses is still lacking. According to survey of European IT professionals, carried out by Ipswitch, more than half of respondents (52 percent) stated that they’re not ready for GDPR and more…

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Computer software apps

‘The Facebook’, as it was originally known, first appeared in 2004 as a way of capturing online profiles of Harvard undergraduates. It came into mainstream use in 2006 and since then brands have struggled to tap into the real value of social data and use it to make informed business decisions. Marketers analyzing other social networks have encountered the same problem. Many of us will still remember the days of counting mentions, likes, hashtags and…

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UPDATE, SATURDAY, APRIL 11, 2:10PM PST Our first and foremost concern upon receiving the news from Twitter about suspending our months-long negotiations and no further interest in being involved in PYLON, our new privacy-first technology, was to inform our customers and explain the situation. However, based on your feedback and what we’ve been reading in the press, I believe that more explanation is needed. Thank you for all the words of support, but in case…

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DS plus FB

It is with great excitement that we’re announcing our partnership with Facebook to give marketers a deeper understanding into the topics that people are engaging in on the world’s largest social platform. Over the last seven years, we’ve built an independent and industry-leading platform that enables social networks to build data distribution to an extensive ecosystem of application developers. Today, DataSift is a partner to over 20 social, news and blog networks and serves over…

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Will Privacy Be 2015’s Killer App?

Nick Halstead 15th December 2014 0 Comments
Personal information form with confidential stamp

Internet privacy has become a topic of interest to all of us. Just recently, Google lost ground in its fight against Europe’s ‘right to be forgotten’ legislation, which gives Europeans the ability to hide their history on the Internet. More than 170,000 people have sent appeals to Google, hoping to prevent part of their personal history from showing up online. In the US, public awareness and perceptions are changing in the post-Snowden era, with Pew…

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In the last seven years, we’ve been having an incredible run at DataSift. Working with more than 1,000 customers in 40 countries and enjoying explosive growth. Since I founded the company, we’ve seen the team expand from humble beginnings in Reading, UK to a global operation with more than 120 employees spread across the US, Canada and the UK. DataSift is on a roll and poised to take an even bigger leap in 2015. With…

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DataSift VEDO: Programmable Intelligence

Nick Halstead 12th December 2013 5 Comments

Today we are announcing VEDO – an extension of our core platform that brings programmable intelligence to the masses. Building upon our incredibly rich text pre-processing and parsing capabilities, we have added a whole new engine that allows customers to take advantage of advances in machine learning, statistical models, rich taxonomies and much more all through a simple and unified approach. As with the rest of our platform, we want to reduce the cost of developing this kind of functionality for our customers and let them focus on innovation and not on infrastructure.

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2+ years of Twitter Data

Nick Halstead 28th February 2012 0 Comments

Today we are pleased to announce the launch of Twitter Historic Data. This has been a very long term project for us with an immense amount of specialized engineering required to deliver a solution that is both scalable and easy to use. Below is a short video to explain how it works. Introduction to DataSift Historics Coverage: BBC News – Twitter partners with Datasift to unlock tweet archive TechCrunch – DataSift Unlocks Access To Historical…

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