real_time_social_ marketing_blog-image

You might have seen our recent blog post where we discussed how a TV channel used Facebook topic data to understand how audiences engage with TV series, and used this knowledge to optimize their real time marketing campaign. In this post we’ll take a look at how the research was carried out using our platform. Using Facebook topic data to understand behaviour The way we watch and engage with TV has changed. No longer do…

continue reading »
car_purchasing_150x150_blog

You might have seen our recent blog post where we discussed how an agency used Facebook topic data to understand how audiences make car purchasing decisions. In this post we’ll take a look at how the research was carried out using our platform. Using Facebook topic data to understand behavior It can be difficult to understand how members of an audience consider a large purchasing decision, such as buying a car. Buying a car is…

continue reading »
smarter_agency

You might have seen our recent blog post where we discussed how an agency used Facebook topic data to carry out audience research and refine an upcoming ad campaign. In this post we’ll take a look at how the research was carried using our platform. Using Facebook topic data to understand an audience It naturally follows that the better you can understand your audience, the better you can plan your ad campaign, and therefore the…

continue reading »
2015-12-07

You might have seen our recent blog post where we highlighted some surprising findings about snacking habits based on research using Facebook topic data. In this post we’ll take a look at how the research was carried using our platform. Testing long-held assumptions We’re all increasingly looking to make better data-informed decisions. In this case an agency working on behalf of a brand of popular snack was looking to improve the effectiveness of their advertising…

continue reading »
Screen Shot 2015-06-24 at 8.35.41 AM

Thanks to everyone who made it along to our first developer meetup on Friday in London – it was brilliant to see so many people there and to get to chat to you all. For those who missed our announcement, we’ve recently kicked-off running meetups for developers to help them get the most from our platform. We have meetups coming up soon in San Francisco and New York, it would be great to see your…

continue reading »
dev_cover_5

Building a strong developer community is vital to the ongoing success of DataSift. Building a close relationship with our developers helps steer our product roadmap and features to help customers get the most from our platform. We’re keen to continue building our developer community and are excited to announce our first developer meetups taking place in London and San Francisco. DataSift Developer Meetups will provide the opportunity for… Helping developers learn our products in depth…

continue reading »
ds-gnip-comp-3-01

You might have seen the recent announcement  that Twitter has ended their partnership agreement with DataSift, meaning that as of August 13th 2015, you will need to license Twitter data directly from Gnip. If you are an existing DataSift customer you’ll notice there are many feature gaps you’ll need to consider when moving to Gnip. We outlined these in a previous post. We know that most of our customers use us to process more than…

continue reading »
iStock_000014949969Medium

As we continue to offer more and more features to customers, such as PYLON for Facebook Topic Data, we’re also investing to improve the experience building against our platform. This means more useful and relevant content available to marketers, agencies and most importantly – developers. You’re already familiar with our main site, which provides high-level information about our platform and products. Tune into the blog to learn more about specific use cases for PYLON for…

continue reading »

Sifting Around: Tumbling with Bae

Richard Caudle 11th September 2014 1 Comment

From a performance of “the Harlem Shake” by mobs of people in Tokyo to #makeuptransformations by women and men alike, social networks like Tumblr are spreading internet memes and slang around the world at a rate never seen before. In today’s “Sifting Around”, I’m going to take a look at the term “Bae”.  Not the global defense and aeronautics company BAE Systems, mind you.  I’m referring to a slang word that Urban Dictionary defines as…

continue reading »

If in the past you’ve tried to get data from social networks, you’ll be familiar with the pains of constantly changing APIs, moving data schemas, frequent policy changes. If you’re attempting to work with multiple networks, you’ll be hitting these challenges time and time again. You’ll have wasted weeks of development time just reacting to changes. DataSift’s API gives you a consistent, supported, flexible platform that allows you to confidently & quickly deliver social solutions….

continue reading »
Page 1 of 212