Last week, we held a webinar where we introduced PYLON for LinkedIn Engagement Insights. This privacy-first analytics offering equips marketers with an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With more than 467 million professional members worldwide, LinkedIn Engagement Insights allows you to make data-informed decisions based on the genuine needs and interests of your target audiences. The webinar showcased a series of…

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DataSift Defines a Data-Driven Customer Experience

Zuzanna Pasierbinska-Wilson 14th June 2016 0 Comments

Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. But social media data is just part of the equation. Zuzanna Pasierbinska-Wilson, VP of Marketing at DataSift, addresses several challenges that CMO’s face as they build their marketing strategies, from extracting customer insights from the expanding data universe  to the never-ending quest for ROI, and provides sound recommendations to…

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DataSift Explains the New Social Customer Journey

Zuzanna Pasierbinska-Wilson 2nd June 2016 0 Comments

Zuzanna Pasierbinska-Wilson, VP of Marketing at DataSift, explains how brands can arm themselves with a deeper understanding of their market, current customers and future customers, to skillfully engage with their target audience on the customer’s social turf. Providing a detailed look at how consumers engage on Facebook, Snapchat, Tumblr and Instagram she argues it makes sense to examine which consumers are spending time on which platforms —and how they are spending their “digital” time.  …

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Facebook Topic Data: Unlock Marketing Success!

Zuzanna Pasierbinska-Wilson 27th May 2016 0 Comments

If you’re a marketer in any organization today every decision you make should be driven by data. Why? Whether it’s customer satisfaction data, website data, mobile data, in-store data, or social data, intelligence on what makes your audience tick is everywhere. But, until last year, access to the world’s largest source of public opinion remained out of reach: Facebook. Peoples’ interactions on the world’s biggest social platform remained a mystery – their likes, dislikes, and…

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Happy 1st Birthday Facebook Topic Data

Zuzanna Pasierbinska-Wilson 10th March 2016 0 Comments

As a marketer or agency, imagine what you could learn if you had access to one of the biggest sources of public opinion on Earth. What could you achieve if you had insight into what your audiences were passionate about, their true thoughts on your products and competitors, and the moments that mattered to them at your fingertips? Think about it. By understanding what makes your audience tick, you could better inform your campaign designs,…

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The Legal Case for Balancing Insight and Trust

Zuzanna Pasierbinska-Wilson 9th December 2015 0 Comments
Balance icon (flat design with long shadows)

Have you visited TripAdvisor recently? If so, you’ll know that whenever you browse a hotel, or travel to a city, TripAdvisor frequently follows that up with recommendations on other hotels nearby. And reminds you again the next day. And sometimes the next. You don’t remember asking TripAdvisor for this service—but you receive it nonetheless. Is this convenience or intrusion? Many see it as interference. There is a gathering sense of unease among many people that…

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Businessmen in tug-of-war competition, VECTOR, EPS10

Snapchat last year agreed to settle charges that it deceived consumers with promises about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the amount of personal data it collected and the security measures taken to protect that data from disclosure. In fact, Snapchat’s failure to secure its Find Friends feature resulted in a security breach that enabled attackers to compile a database of 4.6 million…

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Walking the Tightrope Between Insight and Data Privacy

Zuzanna Pasierbinska-Wilson 19th November 2015 0 Comments
businessman walking risk.vector

How much is your digital identity worth? It’s a question we should all be asking ourselves. Digital identity is so much more than just your user name and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, work and socialize. That identity data is one of the greatest assets any organization…

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It’s the equivalent of leaving your front door open, and a stranger walking around your house checking through your drawers, opening your mail and reading your private diary. It’s the downside of all the data that surrounds us: a lack of data privacy. Too often our personal data is vulnerable to breaches, hacking and misuse. And once in the public domain, that data can be used for criminal purposes, while having damaging consequences for the…

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Big Data is hard to do right. There, I said it. I have seen countless implementations of Big Data that are either forever in their infancy or are not producing the results they were supposed to throw off. It’s become so common that there are actually three key questions that are missed in these instances that just end up meaning the whole project was a big waste of time and money. Of course, it is…

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