Half My Marketing Spend is Wasted. But Which Half?

Zuzanna Pasierbinska-Wilson 29th October 2015 0 Comments

Think you know where to devote your ad dollars? Think again. See how data-driven marketing agencies can ride to the rescue. AIDA. That is the acronym written on the whiteboard in almost every marketing department. Awareness, interest, desire, action. Promote your products to customers and prospects in that order. Start by making the customer aware of your product through mainstream print, broadcast and billboard ads. Then steadily work customers through the funnel: build their interest in…

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How Can Marketing Get the Measure of Social Media Campaigns?

Zuzanna Pasierbinska-Wilson 15th October 2015 0 Comments

Your clients are getting lots of heat about social data measurement. Here is some practical advice to put you on the right track. It’s the knock on the door that haunts every chief marketing officer (CMO). The chief executive officer (CEO) is standing there. He has spotted the company is trending on social media, that a recent campaign in receiving a high volume of ‘likes’, and wants to know what impact it is having on…

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We’ve always believed that social interaction between advertisers and consumers is a win-win. Facebook’s recent release of capabilities that allow viewers to engage with TV shows makes this “social meets Hollywood” objective a reality. As reported in Adweek’s “Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows“:  “…Facebook—with its 213 million monthly active users in the U.S.—announced new tools aimed at helping TV producers better engage audiences during live broadcasts.” The…

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CMOs: The Time for Big Data is Now

Zuzanna Pasierbinska-Wilson 16th September 2015 1 Comment

Because tomorrow, it’s all about Human Data. Big Data has become a big buzzword in marketing in recent years. As a CMO, you’re told that if you are not using Big Data for marketing, you’re missing out. But do you? Experts in the field predict that a half of Big Data projects will fail mostly due to their complexity, management failures and not setting clear business objectives. Could focusing on human-generated data instead be of…

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How CMOs Can Cope with the Data Explosion

Zuzanna Pasierbinska-Wilson 18th August 2015 0 Comments

They are hiding in there somewhere. Those tantalizing threads of information about your customers that enable you to understand why they think your service is superior to a competitor, the thought process they move through to buy your product or service, or the new innovations they’d like to see in your products. Those threads aren’t easy to find though. They are buried in a blanket of social commentary, blogs, emails, customer relationship management systems and…

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No Twitter Firehose? No Problem.

Zuzanna Pasierbinska-Wilson 13th August 2015 0 Comments

August 13th, 2015. The day that Twitter cut offs its firehose for DataSift. But just because we no longer have access to Twitter firehose, it doesn’t mean that you can’t process your Twitter data using our platform. Enter Open Data Processing (ODP) for Twitter. A nifty piece of technology that allows you to process your Twitter data in the DataSift platform and get more value from your Tweets through – otherwise not available – advanced DataSift…

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The United Nations’ Global Pulse initiative is partnering with DataSift to analyze worldwide opinions on vaccinations, poverty and other humanitarian topics. Here’s how they do it. Do Kenyans tweet more about education or healthcare? Do people in Venezuela complain about government corruption, or talk more about the need for affordable food? These are just some of the questions The United Nations’ Global Pulse initiative is trying to answer with DataSift. The results are being fed into an ongoing process to identify…

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Turning Human Data from a Black Hole into a Bright Star

Zuzanna Pasierbinska-Wilson 23rd March 2015 0 Comments

In the second of the three-part series, we reveal how content analytics can help even very small analytics team make sense of mountains of Human Data. Astronomers have just discovered a huge and ancient black hole at the edge of our universe. According to BBC News, it is smaller than an atom, but contains as much material as 12 thousand million (12 billion) stars—some the size of the sun. Now, this is a humble DataSift blog, not an astrophysics lesson, so…

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Get Things Started with Human Data

Zuzanna Pasierbinska-Wilson 16th March 2015 0 Comments

In the first of the three-part series, we reveal how Human Data can be turned from a minefield into a field of dreams. One day we might drop by our local Best Buy store and pick up a one zettabyte memory stick. But not just yet. Right now a zettabyte—that’s one trillion gigabytes to you and I—is limited to discussions about Big Data. Very, very Big Data in fact. Like Human Data. This is the billions of pictures,…

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The History of Data Privacy in Social Data and its Milestones

Zuzanna Pasierbinska-Wilson 26th February 2015 0 Comments

Data privacy has been a concern for many years now, even before social networking became the topic du jour in the mid 2000s. It seems that the public interest in protecting personal information online has evolved at a roughly equal yet laggard pace behind the general development of the World Wide Web and Web services and the general penetration of solid, always on Internet access into households both within the United States and worldwide. If…

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