Who’s Influencing Your Customers’ Buying Decisions?

Zuzanna Pasierbinska-Wilson 20th February 2015 0 Comments
Influence - business concept, sales techniques and marketing ser

Do you know who’s influencing your customers and prospects? Beyond company marketing efforts and media articles, where are people getting information about your products and services? When it comes to identifying and engaging influencers, social media has changed everything. Bucking tradition, it makes it possible for unlikely individuals to become recognized authorities, develop a large audience and directly influence buying decisions abased on their advice and opinions. Let’s take a closer look at what makes…

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Applying Business Analytics to Social Data

Zuzanna Pasierbinska-Wilson 18th February 2015 0 Comments

This is the age of data, and to win in your market you must master all the Human Data generated by your customers and prospects, including social data. Considering the non-stop tweets, posts, comments, shares, likes, links and hashtags, it’s easy to become overwhelmed at the thought of this big, messy, unstructured stream of data. Yes, it’s complicated, but Human Data is rich with information from your customers and prospects. By applying business analytics to…

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Social media arrived late to the financial services party, but it’s making up for lost time. In fact, the concept of social finance, networked investing and community researching is steadily turning the investment community upside down. Array Analytics has been an early champion of this trend. The company believes that platforms which effectively employ the “wisdom of crowds” can level the playing field for the individual investor, in support of improving decisions and investment returns….

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The Three Common Mistakes Made with Human Data

Zuzanna Pasierbinska-Wilson 26th November 2014 0 Comments

With Human Data comes human fallibility, but awareness is first step to mitigating our error prone nature. In this piece, we will take a look at the most common mistakes we humans make when it comes to collecting, analyzing, and drawing conclusions on Human Data. 1. Mistaking correlation with causality. You might remember your college statistics 101 or 102 professor letting you know that just because something—let’s call it thing A—is related to or shows…

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How to Get the Most Out of Social Data in Application Development

Zuzanna Pasierbinska-Wilson 25th November 2014 0 Comments
Social media

It’s a fact. Social media produces huge volumes of data that can be used to detect a trending topic or brand sentiment. There are countless of agencies and application development houses that build successful businesses on social media monitoring. But beyond social media monitoring lies a semi-unchartered land of security and threat detection, fraud, supply chain and human capital management and more. The land of opportunity for those who know how to handle unstructured data….

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Fabric Worldwide Helps Clients Turn Social Data into Profit

Zuzanna Pasierbinska-Wilson 24th November 2014 0 Comments
Fabric logo

Big Data brings big things to marketing. It is a journey every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. Get it right and the rewards are right there: capture, win and retain more customers—and deliver above market growth. Many CMOs, however, are still getting it wrong. Recent research from the CMO Survey (Q1, 2014) shows that 70% of CMOs…

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The name has people scratching their heads, but Two.42.solutions is fast-becoming a leader in media monitoring, with a little bit of help from DataSift. Let’s deal with that company name first. Mohammad Hamid, chief technology officer of two.42.solutions, explains its origins. “When we formed the company we performed a number of experiments to identify the appropriate monitoring methodology. Some 67% of the experiments had outliers—and the value of those outliers 67% of the time was…

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i am a caption

In the second of a two-part blog series, we look in depth at how Tumblr data captured by Nexalogy and DataSift social media platforms can inform drug makers as they seek to understand and support users. In the last blog, we discovered how the blend of the Nexalogy social data analysis platform and the DataSift social data platform is being used to yield Tumblr insight and reveal patient perspectives of mental health medication. It’s time…

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Mental health 1

In a two-part blog series, we explore how data mined from Tumblr using Nexalogy and DataSift can provide valuable insight into an audience that has traditionally been very difficult to reach. Mental health. It’s tricky for doctors to treat, for patients to live with and for the makers of medication to address. The nature of mental illness also makes it difficult to gain insight into patients’ experiences on a human rather than a clinical level….

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Turning Big Human Data into Manageable Meaningful Data

Zuzanna Pasierbinska-Wilson 17th November 2014 0 Comments
i am a caption

Are you a data packrat? Does your business keep and receive an enormous amount of data? If so, do you just stuff it somewhere and hope to figure out what to do with it some day? 70% of the battle with Big Data is making it manageable so that it can then be meaningful to you. Business insight and valuable intelligence remain buried on disks and tapes unless you have a way to making access…

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