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In the age of Big Data, with so many powerful apps available for social listening, engagement and analytics, it’s easy to forget that in many digital agencies and research firms, CSV files, pivot tables and (gasp!) Excel charts are still ubiquitous. The truth is, for certain types of monthly or quarterly reports, they just work; they’re reliable and easy to use. The challenge is that these tools don’t accommodate big social data use cases: millions…

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Last month we announced an exciting partnership with Alteryx. Together, we provide an intuitive way for the millions of analysts to blend social data with other data sources for advanced analytics that deliver deeper business insights.

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DataSift has just announced our integration with Informatica’s PowerExchange, enabling global organizations to bridge social and news data into the enterprise and merge it with proprietary data living in their MDM systems, creating a true 360-degree view of their businesses. What potential does this unlock for your company?

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From June 3-5, DataSift will be joining 17,000 SAP customers in Orlando, Florida for SAP SAPPHIRE NOW + ASUG Annual conference. As the world’s only independent provider of social data, DataSift will be there to spread the word about how social data can provide leading indicators in critical business processes.

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china social media

Last week we blogged about the amazing potential in China’s growing market for businesses that are looking to expand into the East, and ways in which social media sites like Sina Weibo and Tencent Weibo can help provide insight into an otherwise opaque market, from a Western perspective. This week we’ll look at Western brands that got it right, and others that leaped before they looked, culturally speaking, and how they could’ve sidestepped such blunders by using social media to understand and target their market segment effectively.

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As part of a new series, DataSift will be putting the spotlight on customers who are using social data in innovative ways to build applications, analyze audiences or achieve business objectives. Oriented to the needs of traditional media companies who are seeking to incorporate social media into their operations, Timeline Lab’s application empowers editors to discover, display and measure relevant social media interactions.

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To start things off, I’d like to introduce Sifting Around, a new series where I’ll demonstrate the analytics process I use when exploring a current event from a social data perspective. From writing a CSDL script to creating visualizations, I’ll give you the how and why behind each step and highlight different DataSift enrichments that I found particularly useful. Conclusions drawn here are entirely my own and are guaranteed by no one, nor is any…

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What connection does China have to social media? While it’s well known that Asia’s market giant is the world’s largest exporter (and now also the second largest import economy in the world), what you might not know is that in 2012 alone, 309 million people in China used social media channels. This is roughly the equivalent of every man, woman, and child in the USA using Twitter or Facebook.

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As much of the world quickly becomes more connected via Twitter and Facebook, it can be easy to forget about a whole other part of the world: China. 1.3 billion people in the fastest growing major economy in the world don’t use any social network that comes from the West.

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We’d like to congratulate Twitter and GNIP on taking their relationship to the next level, to help Twitter serve the exploding demand for public social data to fuel decision making. This acquisition validates the power of social data within brands and businesses. We’re excited to see this market continue to grow, and work in partnership with Twitter through this next-phase of growth. As a long-time Twitter re-syndication partner serving 1,000+ customers in 40+ countries, our…

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