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As a partner to some of the world’s largest social networks, we’ve witnessed first hand the continued explosion in the volume, variety, and complexity of social data over the last few years. However, as volumes grow, we’ve seen that the ability for us mere mortals to analyse, interpret, and identify signals from data is becoming increasingly hard. It’s time for machines to lend a hand. Today, our latest collaboration highlights this major shift towards what…

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DataSift future

It’s rare to work with someone that helps build and define an industry. From inventing the Retweet Button, to creating a new privacy-safe approach for social data analysis, Nick Halstead has been at the forefront of the social data industry since its inception only a few years ago. Having worked with Nick as Chief Product Officer over the last 4 years, I’d like to thank him for the passion, energy and entrepreneurism in taking an…

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Failure Road Sign with Dramatic Blue Sky.

With London Technology Week a few months back and the tech community out in full force, I’ve been thinking back to when I was first building my own business eight years ago. Many of the people I socialised with on the London startup scene at that time are now back doing regular jobs. Their businesses didn’t turn out as planned and so they headed back to the comparative security of working for somebody else. Now DataSift has offices in…

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Cropped shot of a group of young coworkers working in a dimly-lit office.All screen content is designed by us and not copyrighted by others, and upon purchase a user license is granted to the purchaser. A property release can be obtained if needed.

The popular (mis) perception of programmers is that they spend all of their time in darkened rooms, working with millions of lines of code, and perhaps aren’t always blessed with great people skills. Yes, I come from a programming background, so I may be a little biased, but that’s plainly nonsense. Not only are programmers capable of amazing things, creating the building blocks of modern life and business, but they are also comprised of a varied and broad…

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don_draper_1

A few weeks ago, I was lucky enough to be asked to present at the Cannes Lion Innovation Festival. As the event brings together agencies, start-ups, data analysts, brands and people from across the creative industry, it seemed the ideal forum to present how social data analysis is transforming brand marketing and creative briefs globally. We all know the Don Draper style of agency executives and marketers. They come up with the big creative ideas…

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According to a statement from the European Commission VP Andrus Ansip and commissioner Věra Jourová, the EU’s long-awaited data protection reform is set to be unveiled at the end of this year. However, it seems that awareness of GDPR and what it means for businesses is still lacking. According to survey of European IT professionals, carried out by Ipswitch, more than half of respondents (52 per cent) stated that they’re not ready for GDPR and more than a third (35 per cent)…

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Computer software apps

‘The Facebook’, as it was originally known, first appeared in 2004 as a way of capturing online profiles of Harvard undergraduates. It came into mainstream use in 2006 and since then brands have struggled to tap into the real value of social data and use it to make informed business decisions. Marketers analysing other social networks have encountered the same problem. Many of us will still remember the days of counting mentions, likes, hashtags and re-tweets to establish the…

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failwhale

UPDATE, SATURDAY, APRIL 11, 2:10PM PST Our first and foremost concern upon receiving the news from Twitter about suspending our months-long negotiations and no further interest in being involved in PYLON, our new privacy-first technology, was to inform our customers and explain the situation. However, based on your feedback and what we’ve been reading in the press, I believe that more explanation is needed. Thank you for all the words of support, but in case…

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nickhalstead

This week, the UK Budget announcement saw the government look beyond Silicon Roundabout and recognise the innovation and entrepreneurship that’s evident nationwide,investing £11 million in tech incubators in Manchester, Leeds and Sheffield. Two new “enterprise zones” are also set to be created in Plymouth and Blackpool, with the eight that already exist across the UK being expanded. As current “Enterprise Zones” have already created more than 12,500 jobs and attracted £2 billion private investment, this…

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