What is a Data Scientist, exactly? We’ve seen the term everywhere recently.  The Harvard Business Review named Data Scientist “The Sexiest Job of the 21st Century” Another article claimed “Data Science Is Dead” And although attribution is a little murky, we’ve all seen the quote going around Twitter that “A data scientist is a statistician who lives in San Francisco” The title seems to be the trendiest buzzword since big data—implying a mythical hero standing…

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Today, I am excited to share with you that DataSift has closed a $42M Series C round of funding led by Insight Venture Partners with participation from existing investors Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital. In The Hitchhiker’s Guide to the Galaxy, Douglas Adams jokingly posited that “42” was the meaning of the universe.  For us, it culminates a period of amazing growth and sets us up…

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We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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Yesterday, I woke to find that the rumors that had been flying over the weekend were true—my former employer Yahoo! was buying Tumblr. During the course of the day I’ve read a variety of articles debating the merits of the deal, commentary on the likelihood that Yahoo will in fact screw up Tumblr, and speculation about just how rich David Karp is going to be. As CEO of DataSift, this is an exciting and important event for the company and Marissa Mayer’s strategy, but the first take news and commentary on the announcement misses several important points about what is happening in social and in the market right now.

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The recent launch of our re-syndication partnership with bitly allows us to see the connections between conversations and clicks like never before. Using simple analysis techniques to delve into rich data sets we are able to identify key influencer events, local variations in interests and which companies are best able to ride the wave of excitement around a breaking story.
When focusing on the week leading up to Skyfall’s U.S. opening on November 9, we discovered that people from 180 countries visited more than 2,300 different websites discussing Skyfall, covering reviews, trailers, interviews, the soundtrack and other angles.

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Check out our latest Infographic: Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.

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One of my favorite things to read are blog posts from other entrepreneurs of lessons they’ve learned in the trenches. (For example, here’s a great post from the founder of Quirky). I thought I’d share some assumptions I’ve learned during the past year. Most are insights gleaned from mistakes I’ve made repeatedly or seen other entrepreneurs make.

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During the past few days I’ve received lots of great emails, Facebook messages and DMs congratulating our team for closing the most recent round of funding.  I believe that congratulating a company for raising a round is like congratulating a chef for coming back from the supermarket with groceries. Funding is not winning. It’s more gas in the tank to take the company further. So, rather than celebrate, we’re using this as an opportunity for reflection – what’s worked, what we’ve learned and the road ahead.

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Today, we’re rounding up some of the top Social Data stories on the Web that you might have missed. From the government, to politics to customer targeting, the potential for using Social Media to derive insights is seemingly endless!

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Rob Bailey

It’s hard to believe it’s only been six months since I joined DataSift as CEO and we launched the company in the U.S. Since then we’ve grown from just a handful of customers in the U.K. to more than 250 corporate customers in over 20 countries. The list includes some of the top social media monitoring companies, business intelligence and news organizations and a growing list of Fortune 500 companies. Given my six-month mark at the helm of the company, I thought I’d share not only a few of our milestones, but highlight the trends and demand we’re seeing in the market.

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