unstructured data

When we talk about Big Data, we’re not talking about a few petabytes of structured data which has been captured, tamed and sits caged in a database waiting to be queried. We work with Big Data in the wild. Untamed, unpredictable and unbelievably big. We have close to 30 data sources hurling vast quantities of unstructured data into our platform. Then we use 10 augmentations to add more metadata to every interaction. Then, as if…

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DataSift has just announced our integration with Informatica’s PowerExchange, enabling global organizations to bridge social and news data into the enterprise and merge it with proprietary data living in their MDM systems, creating a true 360-degree view of their businesses. What potential does this unlock for your company?

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To start things off, I’d like to introduce Sifting Around, a new series where I’ll demonstrate the analytics process I use when exploring a current event from a social data perspective. From writing a CSDL script to creating visualizations, I’ll give you the how and why behind each step and highlight different DataSift enrichments that I found particularly useful. Conclusions drawn here are entirely my own and are guaranteed by no one, nor is any…

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What connection does China have to social media? While it’s well known that Asia’s market giant is the world’s largest exporter (and now also the second largest import economy in the world), what you might not know is that in 2012 alone, 309 million people in China used social media channels. This is roughly the equivalent of every man, woman, and child in the USA using Twitter or Facebook.

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What is a Data Scientist, exactly? We’ve seen the term everywhere recently.  The Harvard Business Review named Data Scientist “The Sexiest Job of the 21st Century” Another article claimed “Data Science Is Dead” And although attribution is a little murky, we’ve all seen the quote going around Twitter that “A data scientist is a statistician who lives in San Francisco” The title seems to be the trendiest buzzword since big data—implying a mythical hero standing…

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Today, I am excited to share with you that DataSift has closed a $42M Series C round of funding led by Insight Venture Partners with participation from existing investors Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital. In The Hitchhiker’s Guide to the Galaxy, Douglas Adams jokingly posited that “42” was the meaning of the universe.  For us, it culminates a period of amazing growth and sets us up…

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We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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Yesterday, I woke to find that the rumors that had been flying over the weekend were true—my former employer Yahoo! was buying Tumblr. During the course of the day I’ve read a variety of articles debating the merits of the deal, commentary on the likelihood that Yahoo will in fact screw up Tumblr, and speculation about just how rich David Karp is going to be. As CEO of DataSift, this is an exciting and important event for the company and Marissa Mayer’s strategy, but the first take news and commentary on the announcement misses several important points about what is happening in social and in the market right now.

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The recent launch of our re-syndication partnership with bitly allows us to see the connections between conversations and clicks like never before. Using simple analysis techniques to delve into rich data sets we are able to identify key influencer events, local variations in interests and which companies are best able to ride the wave of excitement around a breaking story.
When focusing on the week leading up to Skyfall’s U.S. opening on November 9, we discovered that people from 180 countries visited more than 2,300 different websites discussing Skyfall, covering reviews, trailers, interviews, the soundtrack and other angles.

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Check out our latest Infographic: Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.

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