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Social media arrived late to the financial services party, but it’s making up for lost time. In fact, the concept of social finance, networked investing and community researching is steadily turning the investment community upside down. Array Analytics has been an early champion of this trend. The company believes that platforms which effectively employ the “wisdom of crowds” can level the playing field for the individual investor, in support of improving decisions and investment returns….

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In this final blog of a three-part blog series, we discover how demographics provides laser-like insight into LuluLemon’s success, and how DataSift Demographics can create new products and value from demographic and audience insights—while respecting privacy. How does the yoga-inspired athletic apparel company LuluLemon maintain its market position, while other brands have difficulty challenging them? It was a question posed to DataSift by a financial institution customer a while back—and they asked us to investigate….

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Big Data brings big things to marketing. It is a journey every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. Get it right and the rewards are right there: capture, win and retain more customers—and deliver above market growth. Many CMOs, however, are still getting it wrong. Recent research from the CMO Survey (Q1, 2014) shows that 70% of CMOs…

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Two.42

The name has people scratching their heads, but Two.42.solutions is fast-becoming a leader in media monitoring, with a little bit of help from DataSift. Let’s deal with that company name first. Mohammad Hamid, chief technology officer of two.42.solutions, explains its origins. “When we formed the company we performed a number of experiments to identify the appropriate monitoring methodology. Some 67% of the experiments had outliers—and the value of those outliers 67% of the time was…

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In the second of a two-part blog series, we look in depth at how Tumblr data captured by Nexalogy and DataSift social media platforms can inform drug makers as they seek to understand and support users. In the last blog, we discovered how the blend of the Nexalogy social data analysis platform and the DataSift social data platform is being used to yield Tumblr insight and reveal patient perspectives of mental health medication. It’s time…

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In a two-part blog series, we explore how data mined from Tumblr using Nexalogy and DataSift can provide valuable insight into an audience that has traditionally been very difficult to reach. Mental health. It’s tricky for doctors to treat, for patients to live with and for the makers of medication to address. The nature of mental illness also makes it difficult to gain insight into patients’ experiences on a human rather than a clinical level….

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Sharethrough is a new type of marketplace for brands and publishers, cutting through the endless streams of click-bait, blinking banners, and interruptive ads. In this compelling DataSift case study, you can learn how the world’s largest in-feed advertising exchange relies on the DataSift platform to reliably provide business critical social data. The Sharethrough software platform takes the interruption out of advertising and shines a light on content that is engaging. Brands and their agencies use…

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When Timeline Labs (TLL) detected a tweet from a local TV station in Texas reporting a shooting incident at Fort Hood, the company provided this alert to its national news partners—beating AP and CNN by 23 minutes and Reuters by 34 minutes. Find out in this absorbing case study how TLL uses DataSift to monitor everything that’s relevant to a news organization. TLL provides the world’s top media companies and brands with tools that discover trending…

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How does a 300 percent uplift in ad click through rates sound? That’s exactly what Qualia (formerly known as LocalResponse) is achieving for one of its clients using Twitter data enriched by DataSift. This case study explores how Qualia is using DataSift to access and filter through the full Twitter firehose to ingest only the data they need. Imagine Tweeting ‘Just went for a run’, and then seeing a Nike banner ad on your desktop…

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For a textbook example of how DataSift is helping partners aggregate, process and deliver social data—read on. Onalytica’s solutions surface relevant influencers for their clients, helping them to manage those relationships over time. Working with DataSift, Onalytica generated cost savings through less reliance on an internal data center, and eliminated data gaps for an enhanced end-user experience. So what’s behind this partnership success? Onalytica helps leading brands and agencies systematically manage their relationships with influential…

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