Brands + Twitter is a powerful combination and DataSift customer Nestivity recently published their take on the Top 25 Most Engaged Brands on Twitter today. A high level of engagement with customers via social channels has become an imperative for brands and those that “get it” will outperform the competitors. Nestivity commissioned a survey with Evolve Capital, in partnership with Dr. Natalie Petouhoff, which looked at the top 100 most followed brands on Twitter, resulting…

If you believe the hype, tonight’s U.S. Presidential debate is either a crucial tie-breaker that will determine the outcome of the elections or it will have absolutely no impact on voting day. No matter what the outcome or how the candidates perform, you can be sure that social media will be buzzing with reactions and new memes just like after the last three debates–and analyzing those reactions will provide an endless amount of information.

Here at DataSift, we’re lucky to work with some amazing customers who are innovating in social to create the next-generation of social applications and platforms. NeedTagger is a great example of a company that is transforming what marketing means in the social-era. We caught up with Vernon Niven, CEO and founder of NeedTagger to learn more about his company and why intent marketing is taking marketing back to the basics by making social media “social”.