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How does a 300 percent uplift in ad click through rates sound? That’s exactly what Qualia (formerly known as LocalResponse) is achieving for one of its clients using Twitter data enriched by DataSift. This case study explores how Qualia is using DataSift to access and filter through the full Twitter firehose to ingest only the data they need. Imagine Tweeting ‘Just went for a run’, and then seeing a Nike banner ad on your desktop…

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For a textbook example of how DataSift is helping partners aggregate, process and deliver social data—read on. Onalytica’s solutions surface relevant influencers for their clients, helping them to manage those relationships over time. Working with DataSift, Onalytica generated cost savings through less reliance on an internal data center, and eliminated data gaps for an enhanced end-user experience. So what’s behind this partnership success? Onalytica helps leading brands and agencies systematically manage their relationships with influential…

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Working with DataSift, Conversocial has developed a proactive search feature faster and at lower cost than they could have otherwise. In this blog, we’ll show how this agility and advanced functionality have enabled the leading social customer service platform to increase the value of their product, driving adoption and revenue. Hundreds of major brands use Conversocial in the contact center to handle high-volume customer service through social media. The cloud solution cuts through the noise…

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In this era of social networks, how can insurance organizations stay abreast of customer sentiment? Assigning a few people to track online customer sentiment is not enough. The discussion is coming from too many different places, in volumes that are increasing exponentially, to be able to track everything manually. Surely, there must be an easier way? Here’s how DataSift is supporting Cognizant, a global leader in business and technology services through a bespoke, turn-key social…

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At DataSift, we love sharing our customer stories and what they’ve achieved by using our data processing platform. In this new blog series, we’re making sure those voices are heard. First up, it is TrendSpottr which has deployed DataSift to helpt their customers derive insights from their social data stream and finding valuable early signals in the shortest time possible. Social networks give us the power to manage and monitor trends. Now it’s all about…

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As part of a new series, DataSift will be putting the spotlight on customers who are using social data in innovative ways to build applications, analyze audiences or achieve business objectives. Oriented to the needs of traditional media companies who are seeking to incorporate social media into their operations, Timeline Lab’s application empowers editors to discover, display and measure relevant social media interactions.

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What connection does China have to social media? While it’s well known that Asia’s market giant is the world’s largest exporter (and now also the second largest import economy in the world), what you might not know is that in 2012 alone, 309 million people in China used social media channels. This is roughly the equivalent of every man, woman, and child in the USA using Twitter or Facebook.

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How many of us identify with this scenario? Your social marketing team is monitoring your brand, a handful of your competitors, and a few product and industry keywords. The goal: use this information to make informed decisions and take action. But how quickly are you able to get the resulting data to the product management team? Are you able to track long-term feedback? Route to the appropriate team based on product feature or component? Can…

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What is a Data Scientist, exactly? We’ve seen the term everywhere recently.  The Harvard Business Review named Data Scientist “The Sexiest Job of the 21st Century” Another article claimed “Data Science Is Dead” And although attribution is a little murky, we’ve all seen the quote going around Twitter that “A data scientist is a statistician who lives in San Francisco” The title seems to be the trendiest buzzword since big data—implying a mythical hero standing…

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We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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