In a two-part blog series, we explore how data mined from Tumblr using Nexalogy and DataSift can provide valuable insight into an audience that has traditionally been very difficult to reach. Mental health. It’s tricky for doctors to treat, for patients to live with and for the makers of medication to address. The nature of mental illness also makes it difficult to gain insight into patients’ experiences on a human rather than a clinical level….

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Sharethrough is a new type of marketplace for brands and publishers, cutting through the endless streams of click-bait, blinking banners, and interruptive ads. In this compelling DataSift case study, you can learn how the world’s largest in-feed advertising exchange relies on the DataSift platform to reliably provide business critical social data. The Sharethrough software platform takes the interruption out of advertising and shines a light on content that is engaging. Brands and their agencies use…

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When Timeline Labs (TLL) detected a tweet from a local TV station in Texas reporting a shooting incident at Fort Hood, the company provided this alert to its national news partners—beating AP and CNN by 23 minutes and Reuters by 34 minutes. Find out in this absorbing case study how TLL uses DataSift to monitor everything that’s relevant to a news organization. TLL provides the world’s top media companies and brands with tools that discover trending…

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How does a 300 percent uplift in ad click through rates sound? That’s exactly what Qualia (formerly known as LocalResponse) is achieving for one of its clients using Twitter data enriched by DataSift. This case study explores how Qualia is using DataSift to access and filter through the full Twitter firehose to ingest only the data they need. Imagine Tweeting ‘Just went for a run’, and then seeing a Nike banner ad on your desktop…

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For a textbook example of how DataSift is helping partners aggregate, process and deliver social data—read on. Onalytica’s solutions surface relevant influencers for their clients, helping them to manage those relationships over time. Working with DataSift, Onalytica generated cost savings through less reliance on an internal data center, and eliminated data gaps for an enhanced end-user experience. So what’s behind this partnership success? Onalytica helps leading brands and agencies systematically manage their relationships with influential…

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Working with DataSift, Conversocial has developed a proactive search feature faster and at lower cost than they could have otherwise. In this blog, we’ll show how this agility and advanced functionality have enabled the leading social customer service platform to increase the value of their product, driving adoption and revenue. Hundreds of major brands use Conversocial in the contact center to handle high-volume customer service through social media. The cloud solution cuts through the noise…

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In this era of social networks, how can insurance organizations stay abreast of customer sentiment? Assigning a few people to track online customer sentiment is not enough. The discussion is coming from too many different places, in volumes that are increasing exponentially, to be able to track everything manually. Surely, there must be an easier way? Here’s how DataSift is supporting Cognizant, a global leader in business and technology services through a bespoke, turn-key social…

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At DataSift, we love sharing our customer stories and what they’ve achieved by using our data processing platform. In this new blog series, we’re making sure those voices are heard. First up, it is TrendSpottr which has deployed DataSift to helpt their customers derive insights from their social data stream and finding valuable early signals in the shortest time possible. Social networks give us the power to manage and monitor trends. Now it’s all about…

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As part of a new series, DataSift will be putting the spotlight on customers who are using social data in innovative ways to build applications, analyze audiences or achieve business objectives. Oriented to the needs of traditional media companies who are seeking to incorporate social media into their operations, Timeline Lab’s application empowers editors to discover, display and measure relevant social media interactions.

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What connection does China have to social media? While it’s well known that Asia’s market giant is the world’s largest exporter (and now also the second largest import economy in the world), what you might not know is that in 2012 alone, 309 million people in China used social media channels. This is roughly the equivalent of every man, woman, and child in the USA using Twitter or Facebook.

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