lei-blog

This week, we announced our partnership with LinkedIn and unveiled PYLON for LinkedIn Engagement Insights but how exactly will this new offering help you improve your campaigns? LinkedIn Engagement Insights offers you a privacy-first view into what 467 million professionals are reading, sharing, and saying about your products, industries, brands, and the environment around them on the world’s largest online B2B network. Marketers and agencies, such as Motley, Publicis Media, and WPP’s Mindshare are already using…

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ds_linkedin_blog

As a partner to some of the world’s largest social networks, we’ve witnessed first hand the continued explosion in the volume, variety, and complexity of social data over the last few years. However, as volumes grow, we’ve seen that the ability for us mere mortals to analyse, interpret, and identify signals from data is becoming increasingly hard. It’s time for machines to lend a hand. Today, our latest collaboration highlights this major shift towards what…

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tv_use_case

Technology has changed the way we watch TV – and I’m not talking about being able to watch three episodes of “The Walking Dead” every night for three weeks (not recommended, bad for the nerves). I’m talking about the way we actually watch TV – what we do whilst the show is on.We no longer sit slack-jawed letting the images wash over us, now we clench our jaws and let the world know what we…

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character_b_a

One of Roald Dahl’s many fantastic short stories is “The Great Automatic Grammatizator”, written in 1953 it tells the story of a machine that could write fiction. As I recall it, the machine could churn out books at a phenomenal rate and would incorporate feedback on what proved popular into its future works. We are not quite in the age of Artificial Intelligence (AI) fiction yet, but human data is playing an important part in…

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HiRes

Almost a year ago now the people of Scotland were deciding whether to become independent from the UK. At the same time, the Bank of England (the UK’s central bank) were trying to determine whether a “yes” vote would trigger a run on Scottish banks. They decided to try and do this by analyzing social data from DataSift. You can read all about their methods, findings and recommendations on using social data for predicting real…

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evolving_pylon

Last week, DataSift released PYLON 1.5, our third package of enhancements since announcing the PYLON platform for Facebook topic data. The theme of the 1.5 release is incorporating ease-of-use feedback from our early PYLON customers. All of the features in 1.5 were requested by customers when they began to trial PYLON for Facebook Topic Data in May. We prioritized their feedback and turned around a quick release to make PYLON even easier to use. Small…

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odp_twitter

August 13th, 2015. The day that Twitter cut offs its firehose for DataSift. But just because we no longer have access to Twitter firehose, it doesn’t mean that you can’t process your Twitter data using our platform. Enter Open Data Processing (ODP) for Twitter. A nifty piece of technology that allows you to process your Twitter data in the DataSift platform and get more value from your Tweets through – otherwise not available – advanced DataSift…

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customer_satisfaction_blog

Well, they didn’t see that one coming, did they? Hundreds of millions of dollars poured into developing and testing the Apple Watch, only for Apple to overlook one tiny but very important detail. If you’ve got your partner’s name, your favorite football team or just about any other type of tattoo inked into your skin, it’s time to call time on your Apple Watch. Owners have found that their inked skin confuses the sensors on the underside of the device….

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Group of Business People Working on an Office Desk

Our partners didn’t choose DataSift because of access to a licensing agreement with a single data source—they chose us because we are the Big Data platform of choice for processing Human Data. Some 89% of DataSift customers use us to access data from multiple social networks and we’ve expanded our data partnership to more than 20 social networks and news providers. Most recently we announced a partnership with Facebook. Partners are turning to DataSift in…

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Print

The fox is in the henhouse. Those old fashioned ways of innovating new ideas, monitoring what your competitors are up to, and conducting market research are changing fast. Pulling together expensive and time-consuming focus group panels to blue sky new product ideas, investing in mountains and months of desk research, and employing teams to watch over competitors are all being overtaken by new ways to innovate. The fox in this case is technology that enables you to capture, analyze and…

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