customer_satisfaction_blog

Well, they didn’t see that one coming, did they? Hundreds of millions of dollars poured into developing and testing the Apple Watch, only for Apple to overlook one tiny but very important detail. If you’ve got your partner’s name, your favorite football team or just about any other type of tattoo inked into your skin, it’s time to call time on your Apple Watch. Owners have found that their inked skin confuses the sensors on the underside of the device….

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Group of Business People Working on an Office Desk

Our partners didn’t choose DataSift because of access to a licensing agreement with a single data source—they chose us because we are the Big Data platform of choice for processing Human Data. Some 89% of DataSift customers use us to access data from multiple social networks and we’ve expanded our data partnership to more than 20 social networks and news providers. Most recently we announced a partnership with Facebook. Partners are turning to DataSift in…

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Print

The fox is in the henhouse. Those old fashioned ways of innovating new ideas, monitoring what your competitors are up to, and conducting market research are changing fast. Pulling together expensive and time-consuming focus group panels to blue sky new product ideas, investing in mountains and months of desk research, and employing teams to watch over competitors are all being overtaken by new ways to innovate. The fox in this case is technology that enables you to capture, analyze and…

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iStock_000055072342_Medium

I had no problem finding James, but my heart goes out to any Derek or Daphne who didn’t make the cut. I’m referring to “shareacoke.com”, the social media craze that saw the iconic “Coca-Cola” script logo being removed from bottles and replaced with popular first names.  Fans could send personalized “virtual bottles” and share them with friends via social channels using the #ShareaCoke hashtag. According to The Wall Street Journal, Coke’s sales rose 2.5% in…

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HiRes

Sony experienced it when hackers intercepted confidential emails from their executive team. Banks suffer it any time their ATM systems go down. And it’s happening right now to Protein World with the #eachbodysready backlash against their posters on London’s underground network. What is it? Brand health coming under fire on social media. It’s not all bad news though. Social media can have a positive impact on brand health, being used to increase organizations’ increase share…

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blog_disqus

I caught my husband’s iPhone thief. What’s better—cats or dogs? What Internet meme would make a good movie? You can comment on these and an almost infinite number of other discussion topics on Disqus, the web’s most popular third-party commenting engine. Launched in 2007, it already used by 140 million commenters, has 11 billion unique page views per month and powers the commenting on three million web properties, including Bloomberg, Wired and Entertainment Weekly. The tricky bit for you as…

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ds-gnip-comp-3-01

You might have seen the recent announcement  that Twitter has ended their partnership agreement with DataSift, meaning that as of August 13th 2015, you will need to license Twitter data directly from Gnip. If you are an existing DataSift customer you’ll notice there are many feature gaps you’ll need to consider when moving to Gnip. We outlined these in a previous post. We know that most of our customers use us to process more than…

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Light Bulb Concept

In a previous post, I wrote about the ethical and legal risk faced by businesses processing personally identifiable information as part of a Big Data program. These are not the only challenges facing companies that want to garner insights from social data, there is also the question of infrastructure. Infrastructure is one of those things that most CEOs and CMOs don’t like to think about – a necessary evil with problems that can be fixed…

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the-gap

The news of Twitter’s termination of our data licensing contract will mean disruption for hundreds of companies. For most businesses, this will not just be a case of switching from one supplier to another, over 80% of our customers leverage capabilities that do not exist in Gnip. This blog post is for those of you who wish to continue using Twitter data. It highlights the main differences that need to be taken into consideration when…

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iStock_000008141839Medium

How do you get a complete picture of the trends that should shape your future strategy? Insight into upcoming business opportunities and threats? The events your customers care about? Social data intelligence can answer many of these questions—but it’s often only part of the picture. To get a fuller picture you want to see how a topic is being covered in the published media. That’s where the news data supplied by LexisNexis comes in. This titan of global business information…

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