The social data marketplace is rapidly shifting. While organizations have long recognized the value of social data, companies are now waking up to the fact that data’s real worth lies in being able to answer business questions and gain actionable intelligence from it. What is the point of having huge lakes of data if you can’t make sense of all the information available and discover the gems needed to drive innovation and increase productivity in…

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Tomorrow the UK goes to the polls to decide which parties will form the government for the next five years. The BBC is not alone in calling this the “first social media election”. Which may seem odd as many gave that tag to the 2010 general election as well. When you look back at 2010 though, the impact of social media – both the efforts of the parties and the comment from the electorate –…

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Data data everywhere. That was the theme of the Tuesday evening as DataSift and W2O Group hosted an event in Palo Alto entitled: What the Future Holds – The Impact of Data on Marketing Trends in 2015 and Beyond. The evening was punctuated by a panel discussion lead by Jeremiah Owyang the founder of Crowd Companies and anchored by guests LaSandra Brill from Symantec, Becky Brown of Intel, Aaron Strout of W20 and finally yours…

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In our latest of use case posts, we will look at two brands – Home Depot and Lowes – and compare their share of voice. Does one brand have more social presence than the other? Does one brand outperform the other in terms of volume or hashtag and mention usage? How do they compare geographically? Here’s a simple, end-to-end scenario for collecting, consuming and analyzing DataSift data to discover your share of voice. Let’s find…

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In an article titled “Watch how word of Ebola exploded in America” Time.com last week published data showing how 10.5 million tweets referenced Ebola between September 16 and October 6. Predictably there has been a massive surge in the conversation since the first Ebola diagnosis inside the USA on September 30. The article features a graph from @twitterReverb which captures this surge brilliantly, but also highlights some of the limitations of relying solely on traditional…

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With the Halloween fast approaching, we wanted to share with you the biggest differences between the world’s most famous Jason – from Friday the 13th and JSON, our best friend at DataSift. Once upon a time, there were a bunch of web services that wanted to exchange data with one another. The problem was, these services were all written by different groups of developers and they did not communicate with each other about how data…

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Big data isn’t just about petabytes and NoSQL. The ability to sift through billions of records gives us a newfound ability to listen and get a pulse of any situation, even in real time. With better data, we can make more impactful decisions in less time. Our data partner Lexis Nexis has put these listening capabilities to solve a devastating global problem — human trafficking. In their collaboration with STOP THE TRAFFIK, Lexis Nexis went…

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As many of you likely know last week was Tableau Software’s big customer event – the TCC 2014. It was attended by more than 7,000 folks who love data and are passionate about finding the hidden nuggets of insight that the stunning visuals of Tableau could reveal. During the event I had the good fortune to speak to many Tableau customers about the untapped potential in data from outside their organization, from the world of…

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From a performance of “the Harlem Shake” by mobs of people in Tokyo to #makeuptransformations by women and men alike, social networks like Tumblr are spreading internet memes and slang around the world at a rate never seen before. In today’s “Sifting Around”, I’m going to take a look at the term “Bae”.  Not the global defense and aeronautics company BAE Systems, mind you.  I’m referring to a slang word that Urban Dictionary defines as…

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Yesterday we showed the top 10 WordPress categories worldwide. Wonder how we did it? Each month, DataSift receives approximately 15-25 million full-text WordPress blog posts into our platform. Recently, the question of what topics are discussed on blogs was raised by one of our customers. Rather than simply say “everything” – we decided to take a deeper look into the content and substance of WordPress blogs. Using DataSift’s Salience Topics and Salience Entities augmentations, we…

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