And yes, you’ve guessed correctly ‘Technology’ is #1. When you think about blogs, there’s a tendency to think about them as individual publications. I read TED and TechCrunch for tech and industry news, followed The Knot while I was planning my wedding and get on-going inspiration and advice from InStyle. But when you’re an application or analyst, trying to mine data for actionable information, the one-off approach simply doesn’t scale. And it’s easy to tell…

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We run free workshops every Thursday and I’d like to give you an example of what we cover. I’m going to use ‘Configuring Streams with CSDL in the API’ as an example, but don’t be put off if you’re a novice. We have workshops that cover the absolute fundamentals of the platform right up to advanced workshops covering complex destinations and filter optimization. The Workshop All workshops are delivered remotely by an experienced DataSift instructor….

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This is a guest post by Andy Cotgreave, the Social Content Manager at Tableau.  He’s been with the company for three years, sharing his passion for data visualization and helping people see and understand their data. Prior to joining Tableau he was a data analyst at the University of Oxford. You can find him on twitter as @acotgreave. What a four weeks it’s been. The FIFA World Cup has been the biggest social sport event…

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Last week we blogged about the amazing potential in China’s growing market for businesses that are looking to expand into the East, and ways in which social media sites like Sina Weibo and Tencent Weibo can help provide insight into an otherwise opaque market, from a Western perspective. This week we’ll look at Western brands that got it right, and others that leaped before they looked, culturally speaking, and how they could’ve sidestepped such blunders by using social media to understand and target their market segment effectively.

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To start things off, I’d like to introduce Sifting Around, a new series where I’ll demonstrate the analytics process I use when exploring a current event from a social data perspective. From writing a CSDL script to creating visualizations, I’ll give you the how and why behind each step and highlight different DataSift enrichments that I found particularly useful. Conclusions drawn here are entirely my own and are guaranteed by no one, nor is any…

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We’d like to congratulate Twitter and GNIP on taking their relationship to the next level, to help Twitter serve the exploding demand for public social data to fuel decision making. This acquisition validates the power of social data within brands and businesses. We’re excited to see this market continue to grow, and work in partnership with Twitter through this next-phase of growth. As a long-time Twitter re-syndication partner serving 1,000+ customers in 40+ countries, our…

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The literati of yore met in the salons of France, but from March 7-11, Austin’s SXSW was once again a new-world epicenter of cultural and intellectual zeitgeist. This year’s gathering was brought to you by the letter B, for brain trust, BBQ and ball (we had one!) DataSift co-sponsored several shindigs this year, from summits and panels to networking events. A recurring theme was a move towards better understanding customers in order to engage on…

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Getting a complete picture of all the information regarding opportunities and threats to your business has always been a continuing challenge. Understanding what’s going on in your market has meant researching the mountains of targeted sources such as Newswire content, Newspapers and Trade Journals. Increasingly social data is providing the response data to events and issues that are sometimes hours or even days in advance of when these issues hit the formal published channels. These…

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“Try to serve a few customers that love the product, rather than the many that just like it.” Airbnb’s founders got this advice very early on in the company’s history. Co-founder/CTO Nate Blecharczyk then shared it at a Y Combinator start-up event last year. Even though it was given to a company just starting out, the guidance applies to all companies, no matter the size. And yet we all struggle to better understand our most…

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Businesses looking to access the growing Chinese market have a new tool to help them as DataSift announces access to Sina Weibo, the dominant social network in China. With more than 500M registered users, 100M messages posted daily and recent expansion beyond China to Singapore and Indonesia, Sina Weibo and DataSift offer a unique opportunity for business to understand the preferences, demographics and interests of one of the largest consumer markets on the planet. The…

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